
The Queen Mary in Long Beach is giving guests a new way to support the community. With the launch of its new QM Cares merchandise collection, visitors can help benefit the ship’s Queen Mary Cares initiatives with every purchase, transforming everyday souvenirs into meaningful community impact. Available both aboard the historic ship and online, the collection highlights a year of community outreach through the Queen Mary Cares program while inviting guests to become part of its mission to give back across Southern California.
“Queen Mary Cares is about taking care of the people who make up our Queen Mary family while also finding meaningful ways to give back to the Greater Long Beach community,” said Steve Caloca, managing director of the Queen Mary. “Right now, our team is putting together back-to-school packages, which is just one example of how this program comes to life. From supporting our team members and creating employee events like beach clean-ups, to partnering with local organizations and serving our neighbors, Queen Mary Cares brings all of those efforts together under one shared commitment to making a positive impact.”
The inaugural QM Cares Collection features a foldable duffle bag ($35), first aid kit ($12), commemorative lapel pin ($8), branded lanyard ($10), heart squeezie ($12), branded belt bag ($20), and branded polo ($55). All proceeds from every QM Cares merchandise item sold will support Queen Mary Cares initiatives that make a positive impact throughout the Greater Long Beach community, furthering the program’s commitment to service, connection and giving back.
Over the past year, that mission has taken many forms. Queen Mary Cares has opened the ship’s doors through Community Days and Community Art Days, honored veterans and first responders, welcomed CSULB graduates for a Community Free Day, participated in the Long Beach Pride Parade and local beach cleanups, supported the Ronald McDonald House Walk, hosted a Red Cross blood drive and created programs designed to empower both the community and the Queen Mary’s own team members.
One of the initiative’s most memorable moments came through a partnership with Make-A-Wish®, when the Queen Mary welcomed 15-year-old maritime enthusiast Aedan and his family for a once-in-a-lifetime wish experience. Traveling from Massachusetts after overcoming brain cancer treatment, Aedan spent three days aboard the legendary ocean liner enjoying exclusive behind-the-scenes access, including a private guided tour, an unforgettable four-course dinner in the historic Wheelhouse hosted by Captain James, a private screening in the Queen Mary Theatre, and several experiences designed around his lifelong passion for maritime history.
During the winter season, QM Cares partnered with the Long Beach Rescue Mission to support local families by donating grocery gift cards and more than 300 toys. The Queen Mary also invited guests to participate by collecting new, unwrapped toys throughout the holiday season, helping spread holiday cheer to families across the Long Beach community. As part of the partnership, the Queen Mary team toured the Long Beach Rescue Mission’s new Timothy House, a residence designed to provide housing and support for young men ages 18 to 24 as they transition toward independence.
As QM Cares continues to grow, the Queen Mary remains committed to building meaningful partnerships with nonprofit organizations, supporting causes that strengthen Southern California communities, and creating opportunities for guests to make a positive impact through every visit.
The new QM Cares Collection is available today at the Queen Mary Gift Shop and online store. For more information on the Queen Mary, upcoming events, programming, and more, visit www.queenmary.com/seasonal-events.htm and queenmary.com/whatsondeck, or connect with us on social @TheQueenMary.
Credit: The Queen Mary.






















