On Saturday, October 3, Celebrate Oktoberfest with Live German Polka, Free Commemorative Steins, Costume and Stein Hoisting Contests, and a Grand Prize Valued at More Than $2,500.
Downtown Santa Monica, Inc. (DTSM, Inc.) invites locals and visitors to raise a stein at Oktoberfest on Third Street Promenade on Saturday, October 3, from 1 to 6 PM. The celebration takes over the 1200 block of the Promenade, between Arizona Avenue and Wilshire Boulevard, with live music, food, beer, contests, and family-friendly fun in one of Southern California’s most beloved outdoor destinations.
Guests who purchase a beer from 1212, Ugo, Cabo Cantina, Casa Martin, Holey Moley or Barney’s Beanery can snag a free commemorative Oktoberfest stein, while supplies last. With the Santa Monica Entertainment Zone activated for the afternoon, adults 21 and over can also enjoy drinks from participating restaurants, walk the Promenade, and enjoy the festivities with a stein in hand.
Die Sauerkrauts, a live German polka band, will set the festive tone for the afternoon, followed by a set from DJ Richie Rich to keep the party going through the afternoon. Festival fare from participating vendors will round out the menu of beer and bites.
Attendees are encouraged to arrive in their best dirndls, lederhosen, and other festive attire to compete for prizes in the Best Dressed for Oktoberfest and Stein Hoisting competitions. One grand-prize winner will receive one year of free parking plus a shopping spree at Third Street Promenade businesses, valued at more than $2,500. Additional prizes will be awarded to contest winners.
“Oktoberfest is rooted in bringing people together to celebrate, and the spirit of Gemütlichkeit, the German feeling of warmth, friendliness, and good cheer feels right at home on Third Street Promenade,” said Debbie Lee, CEO of Downtown Santa Monica, Inc. “The Promenade has long been a cool gathering place for traditions from all over the world. We can’t wait to bring that festive Oktoberfest energy to Downtown Santa Monica with live music, great food, cold beer, and plenty of reasons to raise a glass together.”
Oktoberfest is part of a full slate of programming keeping Downtown Santa Monica lively this fall. Just one week after Oktoberfest, on Saturday, October 10, Santa Monica Block Fest returns with a Halloween-themed edition of the free music festival, bringing costumes, DJs, and spooky-season energy to the Promenade.
Through October, DTSM, Inc.’s Forever Summer series continues on Wednesdays and Saturdays with live music, curated outdoor seating, fresh flowers, refreshing lemonade, and food from Hermanito, alongside the Downtown Farmers Market. On Sunday evenings, salsa dancing adds another layer of activity and energy to the Promenade. With something happening nearly every day, there’s always a reason to spend time in Downtown Santa Monica.
About Downtown Santa Monica, Inc.: DTSM, Inc. is a 501(c)3 non-profit organization that works with the City of Santa Monica to promote economic stability, planning, development, growth and community life within Downtown Santa Monica through management and coordination of programs, projects and services designed to benefit the community as a whole, which includes downtown businesses, property owners, residents, and visitors.















