The Shops at Montebello today announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.
From April 14 to May 20, visitors to The Shops at Montebello will be able to participate in a variety of programs to help support Susan G. Komen. Additionally, guests to the center will notice The Shops at Montebello’s Guest Services dressed up in pink in support of the worthy cause.
“It has been wonderful to see the positive response that the More Than Pink movement has generated,” said Marida Petitjean, director of marketing and business development at The Shops at Montebello. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”
More Than Pink Hero Wall (located near Guest Services): An opportunity for survivors and their families to visually celebrate and honor the hero who inspires and uplifts them through their fight with breast cancer. For a minimum $1 donation, shoppers will receive a pink sticker on which they can write the name of the ‘More Than Pink’ Hero and place it on the wall. All proceeds go to Susan G. Komen.
Credit:
About The Shops at Montebello
The Shops at Montebello is a modern indoor super regional shopping center featuring four department stores and more than 160 shops, eateries, and restaurants—remaining the leader for shopping in the San Gabriel Valley. The Shops at Montebello is home to Macy’s, Macy’s Home, JCPenney, Forever 21, Coach, G by Guess, H&M, Cotton On, Fashion Nova and more, with dining options such as BJ’s Restaurant and Brewery, Hikari Sushi, Lucille’s Smokehouse Bar-B-Que and Olive Garden. The Shops at Montebello serves communities in San Gabriel Valley and East Los Angeles including Montebello, Monterey Park, and Rosemead. With its modernized look and feel, The Shops at Montebello strives to provide the best shopping experience with its retailer and dining selections for the entire family.
About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/socia
