Archives for May 2013

COSMETIC EXECUTIVE WOMEN ANNOUNCES THE YEAR’S BEST BEAUTY PRODUCTS Industry Leaders Select 2013’s Most Innovative Products at the Insiders’ Choice Awards



Cosmetic Executive Women (CEW) celebrated this year’s breakthrough beauty products today at the 19th Annual CEW Beauty Insiders’ Choice Awards. This year, CEW awarded 36 products across 30 product categories, plus Best Seller Awards, the Indie Beauty Award, Eco Beauty Award, and QVC Beauty Quest Award. The award-winning products included bath and body care, cosmetics, hair care, skin care and the newly-added skincare tools and lip treatment categories. The full list of the winning products is included below.


The CEW Beauty Awards is the only awards program in which the winners are determined exclusively by beauty industry professionals, CEW’s 5,500+ members who know the best in beauty. 185 finalists were selected from more than 650 entries. The CEW Beauty Awards exemplify the industry’s highest recognition for manufacturers and brands, and serve as a trusted guide for consumers to the most innovative new products for the year.


“With so many options to choose from, it can be challenging for consumers to distinguish between them,” says Carlotta Jacobson, President of CEW. “A CEW Beauty Award seal stands for the best innovations in beauty, helping consumers make informed decisions when purchasing a product.”


In addition to identifying advancements in beauty products, CEW announced the winner of the Indie Beauty Award for the leading new start-up in the world of beauty. This year’s winner is Julep™.

The CEW Best Seller Award recognizes the product categories with the largest growth in sales and the most successful product in that category for both mass and department stores. Winners are based on retail sales data from Symphony/IRI and NPD. This year’s winners are: Best Seller Mass: Makeup, L’Orèal Paris Colour Riche Nail and Best Seller Prestige: Skincare, Estée Lauder Perfectionist [CP+R] Wrinkle Lifting/Firming Serum.

CEW also recognized the breakthrough fragrance of the year with a Best Seller Award. Lancôme La Vie est Belle was the top fragrance launch of 2012 across both mass and prestige.

This marks the first year for the CEW skincare tools and lip treatment categories. The awards were added to recognize these growing categories in the beauty marketplace.  This year’s winning product for skincare tools was NuFACE – Trinity Skin Boosting System with Microcurrent and Red LED. The winning product for Lip Treatment was Fresh, Inc. – Sugar Lip Treatment Advanced Therapy.

Also new this year, CEW collaborated with QVC buyers to discover the next big beauty product. The winner,Neydharting Moor, will be featured on QVC this summer.

Highlights of this year’s event include:

  • More than 650 entries
  • 185 Finalists 
  • Host: Mario Cantone, comedian and star of Sex and the City 2
  • Retail Presenters  Included:
  • · Chance Wales, Director, Category Leader of U.S. Health & Beauty
  • ·         Bloomingdales: Howard Kreitzman, Vice President of Cosmetics & Fragrance
  • ·         Lord & Taylor and Hudson’s Bay: Barbara Zinn-Moore, Group Vice President of Cosmetics

Macy’s: Nancy Schmidt, Group Vice President, Divisional Merchandise Manager, Cosmetics, Trend & Prestige

  • ·         Saks Fifth Avenue: Deborah Walters, Senior Vice President of Cosmetics and Fragrances
  • ·         Walgreens: Shannon Curtin, Divisional VP/GMM of Beauty and Personal Care & Seasonal
  • ·         QVC: Claudia Lucas, Director of Merchandising (*QVC is also a retailer)
  • ·         Allure: Linda Wells, Editor-in-Chief
  • ·         Arcade Marketing: Diane Crecca, Senior Vice President of Sales, Marketing & Business Development
  • ·         Conair: Paulette Heller, Vice President of Marketing
  • ·         Givaudan: Pascal Becker, Sustainability Programme Coordinator for Americas (TK)
  • ·         Givaudan: Kate Greene, Vice President of Marketing, Fine Fragrances
  • ·         Kimberly-Clark: Giusy Buonfantino, Vice President of Global Brands
  • ·         NPD: Diane Nicholson (Best Seller), President of U.S. Softlines
  • ·         Procter and Gamble: Carlos Quintero, Brand Manager for Crest 3D White Whitestrips
  • ·         IRI: Victoria Gustafson (Best Seller), Principal of Strategic Insights at IRI
  • Sponsor Presenters  Included:



The 2013 CEW Beauty Awards is sponsored by Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, QVC, Poise, Conair, Venus, Beauty Inc, Arcade Marketing, Birchbox, RPG, MaCher, Albéa, Rpr Marketing Communications, The Beauty Company, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven, Beiersdorf, Elizabeth Arden, DeVries Global, The Natural Step, and WWD. Categories are defined by The NPD Group and votes are tabulated by Ernst & Young LLP.


A full list of winners can be found below and online at


The 2013 CEW Beauty Awards winners are:


Bath and Body Mass

Eucerin – Professional Repair Lotion Extremely Dry Skin Lotion


Bath and Body Prestige

Bliss – Fatgirlsixpack



Acne Treatment

GLAMGLOW, Inc. – Super-mud Clearing Treatment


Anti-Aging Mass

Avon – Anew Clinical Pro Line Eraser Treatment A-F33


Anti-Aging Prestige

philosophy – Full of Promise Treatment Duo for Uplifting Days and Volumizing Nights


Cleanser & Scrub

Fresh, Inc. – Rose Cleansing Foam


Eye Treatment Mass

L’Oréal Paris – Revitalift Triple Power Eye Treatment


Eye Treatment Prestige

Lancôme – Génifique Eye Light-Pearl


Lip Treatment

Fresh, Inc. – Sugar Lip Treatment Advanced Therapy


Moisturizer Mass

Neutrogena Corporation – Naturals Multi-vitamin Nourishing Moisturizer


Moisturizer Prestige

Clinique – Moisture Surge Intense Skin Fortifying Hydrator


Skincare Tools

NuFACE – Trinity Skin Boosting System with Microcurrent and Red LED


Sun Product

Elizabeth Arden – Prevage Triple Defense Shield Broad Spectrum SPF 50+++



Hair Care Product

Ojon™– Rare Blend Oil Total Hair Therapy


Hair Coloring Product

Rita Hazan New York – Foaming Color Gloss in Tones Down Brassiness


Hair Styling Product

Ojon™ – Super Sleek Restorative Blowout Perfector



Eye Product Mass

Maybelline New York – The Mega Plush Mascara by Volum’ Express Mascara


Eye Product Prestige

Dior Beauty – Diorshow New Look Mascara


Face Product Mass

Sonia Kashuk for Target® – Chic Luminosity Bronzer in Goddess


Face Product Prestige

Smashbox Cosmetics – Photo Finish More Than Primer Dark Spot Correcting


Lip Product Mass

Sonia Kashuk for Target® – Satin Luxe Lip Color with SPF 16

Lip Product Prestige

Dior Beauty – Addict Extreme Lipstick



Jack Black – Dry Erase® Ultra-calming Face Cream



Sally Hansen – Salon Insta-gel Strips™



Men’s Scent

Viktor & Rolf– Spicebomb

Perfumer IFF


Women’s Scent Mass

Coty – Closer by Halle Berry

Perfumer- Firmenich


Women’s Scent Prestige

Coty Inc. – Dot Marc Jacobs

Perfumer– Firmenich







* Sponsored by Givaudan and vetted by The Natural Step

Nourish | Organic Food For Healthy Skin



Neydharting Moor



L’Orèal Paris Colour Riche Nail



Estée Lauder Perfectionist [CP+R] Wrinkle Lifting/Firming Serum



Lancôme La Vie est Belle


About CEW

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with more than 5,500 female and male executives in the beauty and related industries. CEW advances the professional growth and leadership development of women in the cosmetic industry through professional development and networking, industry insights, access to leaders, recognition of achievement and innovation and its philanthropic foundation. CEW’s membership is multi-generational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City, and it also hosts events for the beauty community in Los Angeles. Additionally, CEW has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment. For more information, log on to


Get Ready for Summer with ToySplash!


It’s almost summer! We’re on count down to summer vacation in my house! Two more weeks of school and then time to hit the pool and the beach! Looking for pool toys or Inflatable Tubes for the river? ToySplash has you covered! We received a really cool River Rat Tube that is just great for adults and older kids! It is made with 14-guage vinyl on top and 16 guage on the bottom. It is very durable and comfortable and even has an all around rope to keep a friend in tow. It is even on sale right now for $9.99 so you save $5.00.


They also have fun kids’-size pool goggles that feature colorful starfish, dolphins or fish. These are fun and colorful designs that protect your child’s eyes. We received the Starfish/yellow goggles and they are cool! They also come in Dolphin/pink and Fish/Blue. Great for children ages 4-10. They are also on sale now for $2.97!  These are only two of the fun products you can find at ToySplash! Check out their website to see all that they offer!


You can also find ToySplash on Facebook, Twitter and Pinterest! We have some great news! ToySplash has offered our readers a 15% discount on any ToySplash product! Use the code: “SoCalcitykids.” Code is valid for 30 days starting today.

Self Disclosure: I received products to facilitate this review but any opinions are my own.


Celebration of America Music for Little People sponsored Feature


This patriotic collection is aimed at giving young listeners a taste of good old American music. The tracks are by folk and country artists, as well as a few orchestral and choral pieces. Some of the highlights are Nickel Creek’s peppy take on “Home on the Range,” the Weavers’ “This Land Is Your Land,” LeAnn Rimes’ “God Bless America,” and the Limeliters’ “America… More the Beautiful.” The tone of the record is reverent, yet light enough to keep young listeners interested. Perfect for the Fourth of July.My son and I received this fun CD and love it!

1. Big Country
2. Follow the Flag
3. Back in the U.S.A.
4. Swanee River Rock (Talkin’ ‘Bout That River)
5. O Shenandoah/Sail Away
6. Cotton Fields
7. Ol’ Man River
8. This Land Is Your Land
9. Yankee Doodle Dandy
10. Seventy-Six Trombones
11. Stars and Stripes Forever
12. America (My Country ‘Tis of Thee)
13. Battle Hymn of the Republic
14. America the Beautiful

You can find it at! Check out more great kids music on the Music for Little People website at

Teacher Appreciation Month at Erin Condren End of the School Year special Giveaway!


Are you a Teacher or a Homeschool Mom or Dad? Or are you looking for a great gift for your children’s Teachers? Soon the school year will be ending and summer will be here! A great website for Teacher’s gifts is Erin I love their products! I currently received a discount and purchased a Teacher Lesson Planner for next school year. I just love this planner! I was able to personalize it and it is so colorful and inspirational! I am a Homeschool Mom and don’t teach in a classroom but this planner is still perfect for me! I love the inspirational quotes and all the space I have for writing! I really can’t imagine a better planner! I also received a sample pack of gift labels and am so impressed with the design and quality. Besides the Lesson Planners, there are acrylic clipboards, deskpads, notepads, gift labels, flat note cards, folded greetings and gift cards. Such a wonderful variety to choose from! May is also Teacher Appreciation Month! The entire Teacher’s category, including the Lesson Planner is 25% off until May 31, 2013 (midnight PST). Just use the code: WELOVETEACHERS at checkout to redeem.

We have teamed up with Erin Condren for a Special Giveaway! One winner will win a $25 gift code! You must be a subscriber to enter! Next, go to the Erin Condren Facebook Page and “like” them. It’s okay to tell them we sent you! Next, follow Erin Condren on Twitter. Then leave us a comment below telling us either your favorite subject that you teach (if you are a Teacher or Homeschool parent) or tell us why you are looking forward to the end of the school year! Deadline to enter is May 28th, 2013 at midnight! One winner will randomly be selected from all entries!

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Olay Regenerist Advanced Anti-Aging Wrinkle Revolution Complex

Scalt to 43.57%

Looking for a way to relax the appearance of wrinkles quickly? Olay has you covered with the Olay Regenerist Advanced Anti-Aging Wrinkle Revolution Complex. It’s a moisturizer that utilizes optics-based skincare to smooth skin and relax the appearance of wrinkles in an instant. Its chronic anti-wrinkle complex hydrates to reduce the appearance of deep eye lines and instantly smoothes the appearance of eye wrinkles. So does it work? I received a sample to try and I did notice a difference! Of course, I still have wrinkles but they aren’t quite as noticeable. I definitely plan to keep using it! The product contains: Optical manipulators: A blend of three different-sized light manipulating particles or micro fillers that fill the valleys between fine lines and wrinkles to remove the shadowing that crates the contrast of a wrinkle. It also contains Peptamid Y6 which hydrates and Amino Peptide + B3 complex (Vitamins B3, B5 and E): Exclusive Olay skin hydrating complex and Humectants: Glycerin and propylene glycol that deeply hydrate the skin’s surface. I’m just thrilled that it works! Retails for $24.99 and can be found where Olay products are sold. *Actual prices may vary at the discretion of the retailer. For more info, check out the Olay website.


Self Disclosure: I received products to facilitate this review but any opinions are my own.

NEW Sweet Lemonade PEEPS® Giveaway!


I love PEEPS but I finally have a favorite! Peeps New Sweet Lemonade is a new Summer Treat that has hit the stores this month! I received some of these yummy Peeps and they taste like lemonade! The are so good that my son and I could not eat just one! Think of  lemon meringue and that is what it tastes like to me. Really! I have tried many peeps and love them all but this is my favorite! PEEPS® Sweet Lemonade Chicks are white marshmallow with yellow glitter, in a 2 ct. package with an SRP of $0.99 – $1.29. They can be found at stores such as Target, Bed Bath & Beyond, Michael’s, Rite Aid and Walgreen’s. They can also be found at PEEPS & Company® retail stores or, where in addition to candy, visitors can buy PEEPS® and MIKE AND IKE® – themed merchandise and apparel. You really should try these!

Now, for the giveaway! We have teamed up with our friends at PEEPS and Four winners will win 2 pkgs. of these delicious NEW Sweet Lemonade PEEPS! You must be a subscriber to enter!  Next, check out the new It is a colorful and fun site that allows fans to really connect with their PEEPS®. Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin’ with PEEPS®, Products, Promotions and more! Check it out and leave a comment below telling us your favorite thing about the website! Next, go to their Facebook page and “like” them. Don’t forget to tell them we sent you! Don’t forget to also “like” our page! Deadline to enter is May 28th, 2013 at midnight. Four winners will randomly be selected from all entries.


Wholly Guacamole New Avocado Verde…yum! Add to your Memorial Day weekend menu!


I love Wholly Guacamole! If you have been following SoCal City Kids, you probably know by now that it is truly my favorite Guacamole! I was excited to find out that they have a New Avocado Verde and this is one of my favorites of all their products! I received samples from our friends at Wholly Guacamole and it is so delicious! What I really love is that it can be used as a yummy salad dressing and a dip! It is also great to add to recipes that would be perfect for the upcoming Memorial Day weekend…or well..anytime! You just have to try the following recipes!



Submitted by: Wholly Salsa®

Prep Time: 10 min
Cook Time: 10 min
Total Time: 20 min
Yield: 3 servings


  • 1 pound sea scallops, cut in half horizontally.
  • 1/2 cup all purpose flour
  • 1/2 stick butter
  • 1/2 cup parsley, chopped
  • 2 garlic cloves, minced
  • 1/2 cup fresh lemon juice
  • 1 tablespoon lemon zest
  • 1/2 cup dry white wine
  • 1/2 cup Wholly Salsa® Avocado Verde Dip
  • 3 to 4 cups basmati rice (cooked)
  • Salt and pepper to taste


  1. Cook the basmati rice according to the package directions or warm up left over rice, enough for 3 servings. This is a great way to use leftover rice if you have it.
  2. Pat the scallops dry with a paper towel and sprinkle with slat and pepper to taste.
  3. Take the seasoned scallops and lightly toss in the all purpose flour.
  4. In a sauté pan, over high heat, melt 1/2 the butter until sizzling.
  5. Add the scallops to the hot butter making sure every scallop has direct contact with the pan.
  6. Lower heat to medium and allow to cook for about two minutes untouched so they start to brown.
  7. After two minutes or so, gently turn and repeat the same process on the reverse side. This whole process should take about four to five minutes.
  8. Add the rest of the butter to the pan with the scallops and add in the minced garlic, lemon zest and parsley. Allow to cook for another two minutes.
  9. After two minutes, add wine and lemon juice and allow to cook for one final minute.
  10. Remove the scallops to a plate and pour the wine sauce over the rice and mix well.
  11. Add to the rice mix a 1/4 cup of Avocado Verde Salsa.
  12. Place the hot scallops over the rice and top with remaining salsa.

The next one is really simple but just as delicious!



Submitted by: Wholly Salsa®

Fresh greens and veggies tossed with wonderful avocado and garlic flavors.

I love the Wholly Guacamole website and all their recipes! Check them out here!

Have a Happy Memorial Day weekend!

Self Disclosure: I received products to facilitate this review but opinions are my own.

Photo and Recipe Credit: Wholly Guacamole.

Summer Fashions with mark. It's starting to look like Summer!

sunny disposition hat tank you knit top

Summer is just around the corner and I love Summer fashions! I usually can’t find hats that I actually really like but this has now changed! I received the Sunny Disposition Hat from our friends at mark. This hat is just perfect for sunny days at the beach! It is an extra-wide-brimmed, swirl-patterned hat that shields you from the sun while you look stylish at the same time! One size fits most and retails for $26. I also received the Tank You Knit Top which is really cool and stylish! It’s perfect to layer a tank underneath it to complete a stylish summer look! I love that it is lightweight and has a cool silver sheen to the champagne color. You can find it at mark. and it retails for $28. Find these and many other super Summer fashions at mark.

Self Disclosure: I received both products to facilitate this review.