Simon Malls® are welcoming families to experience the magic of reading at its Orange County-area centers with the annual Simon Kidgits Club® Book Blast events, meant to invite parents and children to bring books to life through special read-aloud sessions, giveaways and story-inspired activities.
The festivities will be taking place at the following locations:
- Westminster Mall: Saturday, March 8 from 10 a.m. to noon in Center Court, located near Guest Services and Target.
- Brea Mall: Saturday, March 8 from noon to 2:00 p.m. in Center Court. The event features crafts, activities, and a guest appearance from Curious George.
- The Shops at Mission Viejo: Saturday, March 15 from 10 a.m. to noon near the Children’s Play Area. The event features a read-aloud of Where the Wild Things Are by Maurice Sendak. Children can also participate in interactive crafts including making their own crown and monster face.
Simon Kidgits Club’s Book Blast will provide families the chance to make reading a fun, social experience with various kid-focused crafts and activities. Book Blast events will kick off with an exciting read-aloud session, Children are also invited to bring a new or gently used book to the event to be donated to a local non-profit organization, helping families give back to their own communities.
“Because Simon Malls are destinations for families and friends to do more than just shop, Simon Kidgits Club is giving children the chance to experience all that books have to offer in a social setting,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group. “We’re combining education with fun and allowing kids to simply have a blast with reading.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
Simon Kidgits Club members receive a variety of goodies, including a Simon Kidgits Club T-shirt, membership card, birthday card and gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visithttp://www.simon.com/kidgits/.
About Westminster Mall
Westminster Mall is a modern shopping center that features some of the best names in retail including Macy’s, jcpenney, Sears, Target, Victoria’s Secret PINK, Old Navy and more. In addition to more than 180 specialty stores with shops ranging from teen apparel to shoes to women’s apparel and jewelry, Westminster Mall also features exciting dining destinations such as Outback Steakhouse, Toda and the newly opened T.G.I. Friday’s and CUPS Frozen Yogurt. In November 2008, Westminster Mall completed a multi-million dollar renovation. Included were brand new family restrooms, a first of its kind children’s fully soft play area, new interior and exterior directional signage. The entire lower level of the center was carpeted for guest’s shopping enjoyment and comfort. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/
About Brea Mall
Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly remodeled Foodworks Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s, Le Diplomate Cafe and California Pizza Kitchen, which all feature outdoor patios. Since February 2013, Brea Mall has been undergoing a large-scale interior and exterior renovation, meant to touch several areas of the shopping center, including new mall entrances, the addition of family-style restrooms, a brand new children’s Play Area on the lower level and new flooring, landscaping, handrails, signage and lighting throughout. The center will showcase updated textures, colors and amenities, creating a more contemporary and inviting shopping environment. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/
About The Shops at Mission Viejo
Among the 150 stores and restaurants at The Shops at Mission Viejo, this indoor mall features Nordstrom, H&M, Macy’s, Apple, Sephora, and The Cheesecake Factory. Home to Farrell’s Ice Cream Parlour, Paradise Bakery and Microsoft, recognized by the OC Register’s 2013 People’s Choice Awards for “best ice cream,” “best cookie,” and “best tech store” respectively, The Shops at Mission Viejo serves many nearby communities such as Ladera Ranch, Rancho Santa Margarita, Coto de Caza, San Juan Capistrano and the city of Mission Viejo. The Shops at Mission Viejo is conveniently located at the intersection of the I-5 and Crown Valley Parkway in the city of Mission Viejo. With over 150 stores and restaurants, The Shops at Mission Viejo is south Orange County’s main shopping destination. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/the-
Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website atwww.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
