Sparkling Ice® Debuts New Look in Support of Transition to Naturally Sourced Colors & Flavors


Sparkling Ice®, part of Talking Rain Beverage Company®, announced in January a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design.
 

Over the course of two years, Sparkling Ice conducted extensive marketing research and sensory testing with over 8000 consumers. This consumer driven project resulted in Sparkling Ice updating their flavorful, zero sugar sparkling water to now include colors from natural sources. With this new formulation, Sparkling Ice is proud to be one of the first brands to successfully transition to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for.

I had the opportunity to review their products and I love the design and the flavor of Sparkling Ice! I’m all for the natural colors and flavors!

In conjunction with the campaign, Sparkling Ice launched a new “Sparkling IceMaker” voice skill with Google Assistant and Amazon Alexa to provide consumers with Sparkling Ice cocktail and mocktail recipes to make in the comfort of their own home. Consumers can quickly engage with Amazon Alexa or Google Assistant by sharing which Sparkling Ice flavor and spirit they currently have on hand to access a variety of different recipes on behalf of the brand. Now, how cool is that?!

Sparkling Ice’s new formula is now available in retail locations nationwide. For more information about Sparkling Ice products and flavors, please visit www.SparklingIce.com,www.facebook.com/SparklingIce and www.instagram.com/sparklingice.

Self Disclosure: I received free samples to facilitate this post. No compensation was received to post. Images and Information was also provided.

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