Chicago-based Simple Mills announced this past May that it is introducing three new products to its popular line of almond flour based baking mixes, including Pizza Dough Mix, Pancake & Waffle Mix, and Vanilla Cake Mix. In addition to its new product line-up Simple Mills is unveiling a brand new look. “We think spring is a particularly good time to launch our fresh, new products and bright packaging,” says Simple Mills founder Katlin Smith. “In response to requests from our consumers, we created three more delicious, easy-to-make products that are, as always, low in sugar, high in protein and naturally gluten free.”
The new packaging, which features a bright starburst of color, is in box form, which will improve the ability to merchandise. “We want our mixes to jump off the shelves and into customers’ carts. Finding products that you can feel good about serving to your family and friends can be even more difficult,” says Smith. “Rebranding our line of delicious and healthy mixes is part of our desire to make in-store decision making as easy as possible; we think the new line-up as well as our attractive packaging will do just that.”
In addition to the new look and offerings, customers will be getting even more product. “Our new packaging increases the package yield,” added Smith. “Plus, we’ve reduced the unit price from $8.99 to $7.99.”
Smith, 26, started Simple Mills after she cleaned up her own diet. “All the mixes I found on grocery store shelves had a ton of sugar, a lot of highly processed ingredients, things I couldn’t even pronounce,” she says. “I wanted to offer products that would eliminate refined sugar, high-glycemic flours, gluten, or genetically-modified ingredients.”
All the new products are available on Amazon and are already out on store shelves.
I received samples of all three and they were a big hit in my house! My favorite is the Vanilla Cake, which my husband actually baked for my birthday this past week. What I love is that it doesn’t just taste like Vanilla cake..it actually tastes like a spice cake. It is definitely quite delicious! My son’s favorite is the Pancake mix and my husband is a fan of the Pizza dough mix! I love that the Pancake mix is a healthier option than many others on the market. Something for everyone in the family! I’m also quite impressed that they are lower in sugar and taste delicious!
Tough to see this cake with the fire on top! That’s what happens when you turn 50!
About Simple Mills:
Simple Mills is a new and exciting company offering grain-free baking mixes made with simple, whole-food ingredients that are naturally high in protein and low in sugar. Award-winning Simple Mills is currently in more than 500 stores nationwide and is one of the best-selling muffin mixes on Amazon.
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Self Disclosure: I received free samples to facilitate this post. Photo Credit: (except birthday cake photo) Simple Mills.
I think it not only a birthday cake, but also a regular cake.
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