Teaming up with Paramount Pictures, Mavericks will promote the latest installment of the Transformers series, Transformers One – scheduled for theatrical release on Friday, September 20.
Leading up to the film’s release, Mavericks brought the partnership to life at Whole Foods Market, with co-branded Transformers One packaging for all their snacks, a national social media sweepstakes, and a series of targeted digital ads. They’ll also host two road show-style, immersive events – in Austin, Texas and in Miami, Florida – where shoppers can win Transformers One movie tickets, swag, and of course, Mavericks Snacks.
“We like to make grocery shopping a unique experience – something people look forward to as a highlight in their weekly routine,” says Jennifer Mandanici, Store Support Merchant for Whole Foods Market. “Through the Mavericks and the Transformers partnership, they’re bringing big-screen energy to the aisles of our stores.”
Recently named one of Parents Magazine’s “Best Snacks For Kids,” Mavericks is quickly becoming a household name for families seeking high quality, non-GMO Project Verified options. Known for their plant-based, bolt shaped cookies in crave-worthy flavors like Birthday Cake and Double Chocolate, Mavericks launched their brand-new Sandwich Crackers in June with Whole Foods Market at select stores nationwide. As a proud long-term supplier, Mavericks also recently introduced their Birthday Cake Bolt Cookies in convenient, on-the-go snack packs as part of a seasonal, Back-to-School-focused program at Whole Foods Market.
Mavericks first launched their line of better-for-you cookies in April 2020. Driven by the overarching goal of “Reinventing Delicious,” the family-first snack brand strives to bring new energy to a category that’s long been overlooked.
Founded by a father of three young snackers, Mavericks was created to fill a void where flavor and fun meet wholesome and satisfying. Where families are inspired to (snack) break from the norm and embrace the idea that “better-for-you” can also mean just plain better. The name “Mavericks” is a nod to that time in early childhood, where everything is possible and the world seems limitless. Their snacks are meant to embrace that energy – fueling the next generation of Mavericks (and their families!) one cookie or cracker at a time.
You may remember I reviewed these delicious snacks for back-to-school in September! I love the peanut butter crackers and the cookies! They are a must for back-to-school lunches and after-school snacks!
About Mavericks Snacks
In 2019, Livio Bisterzo, CEO of Green Park Brands, founded Mavericks Snacks after recognizing a lack of family-first, better-for-you choices within the snacking landscape. The team at Mavericks has officially ditched the ‘cookie cutter’ – putting a new-school spin on old school classics, with snacks that take you back to the nostalgic favorites of childhood – but this time, junk-free.
Their plant-based, lower-in-sugar cookies were made with families in mind, encouraging indulge (guilt-free) with crave-worthy flavors and feel-good ingredients. Their newest innovation to hit the market – nostalgic, better-for-families Sandwich Crackers baked with whole grains – are now available in both a Peanut Butter and Cheddar Cheese variety.
Mavericks operates as a Green Park Brands business, a holding company established in 2015 to create, operate and accelerate high growth emerging consumer brands. Other Green Park Brands include Hippeas, HoldOn Bags, and Reel Paper.
To learn more, visit mavericksnacks.com.
Self Disclosure: I posted this in collaboration with Mavericks. Images and information were also provided. I previously reviewed their tasty products!
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