Looking for graduation gifts or summer birthday gifts? I think you will find some great gifts from Pura Vida.
Pura Vida’s recently-launched Engravable Collection ($20-30) provides a sweet reminder of your grad’s high school or college days! The collection includes a variety of customizable metal options (rose gold and silver) as well as four different fonts (including Greek letters) and various playful characters such as a pineapple, tree, heart, and waves.
Pura Vida offers a variety of other grad-friendly options as well, including a jewelry subscription box and a number of charity bracelets (with proceeds from each sale supporting various causes) and more.
I just love the bracelet set I received and wear them to work every week. I plan to purchase another set soon to give as a birthday gift to a BFF!
About Pura Vida Bracelets:
Pura Vida is a La Jolla, California-based company that sources ethically-produced handcrafted bracelets and accessories from artisans worldwide. Created by friends and co-founders Griffin Thall and Paul Goodman, the idea for Pura Vida Bracelets was sparked during a surfing trip to Costa Rica in 2010. While on the search for their next wave, Griffin and Paul had a chance encounter with two bracelet artisans named Jorge and Joaquin and quickly became enamored with their simple, bright and colorful creations. They also developed a profound respect for Jorge and Joaquin’s embrace of the “pura vida” lifestyle — the Costa Rican philosophy meaning “pure life” that encourages the appreciation of simple treasures — despite living in a state of poverty. In an effort to support their new friends, the duo returned home to San Diego with 400 bracelets in tow and decided to sell them at a local boutique. The response was overwhelmingly positive, and they depleted their stock within a few short days. Through this small victory, Griffin and Paul saw boundless potential and asked Jorge and Joaquin to partner with them to help spread the “pura vida” spirit with others.
Ten years later, the brand has grown exponentially. Pura Vida now supports a family of over 800 artisans in Costa Rica, El Salvador, India, and beyond. Giving back has also remained a priority for the Pura Vida team. To date, they’ve partnered with over 185 charities to donate over $2.4M to various environmental, health, and humanitarian causes. Pura Vida also became a key player in 2019’s viral VSCO girl moment and has accumulated a cult-following of 1.9 million on Instagram and on Facebook as well as claiming the title of #1 Most Engaged Brand in the jewelry category, thanks to Griffin’s social media prowess. In part due to the business’ social savvy, Pura Vida sold a 75% majority stake to Vera Bradley for $130M in June of 2019.
Self Disclosure: I received a free sample to facilitate this post. Bottom photo credit: Pura Vida.
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