KeVita Sparkling Probiotic Drinks – one of the fastest growing brands in the functional beverage category – is proud to apply its proprietary probiotic culture to a new line of kombucha drinks. Launching in Safeway stores nationwide on Sept. 1, KeVita Master Brew Kombucha will be available in six delicious, bold and naturally energizing flavors, including Ginger, Grapefruit, Lavender Melon, Pineapple Peach, Raspberry Lemon and Tart Cherry.
“While kombucha stems from ancient Chinese recipes, this extension marks the next frontier for KeVita, “ said CEO and Co-Founder Bill Moses. “KeVita Master Brew Kombuchas are for the consumer looking for a more powerful flavor profile, as compared to the light refreshment of our current KeVita Sparkling Probiotic Drinks. We’re confident that these new bolder profiles will attract and inspire a new range of consumers to take control of their personal health and wellness.”
Compared to the leading market brand, KeVita Master Brew Kombucha offers twice the amount of probiotic culture, 33% fewer calories and five times the organic acids. Most importantly, KeVita utilizes a multi-stage filtration process, ensuring quality as well as alcohol and calorie compliance in every bottle, which has historically been a challenge for other brands in the kombucha space.
“We were able to apply the functional beverage knowledge and probiotic expertise that we have from KeVita to this new line,” said Vice President of Marketing Bill Lange. “This put us in the perfect position to develop a rich, balanced kombucha that we feel will have crossover appeal – from the already devoted kombucha drinker to a new, more mainstream audience.”
Lange further points out that Master Brew should appeal to men as well as women. “It is just as important for men to get their daily dose of probiotics as it is for women. Along with the bolder flavors we wanted to offer a more handcrafted, gender neutral style to the label and branding.”
KeVita Master Brew Kombucha embodies the product attributes that consumers have come to expect from KeVita beverages including low calorie, USDA Organic, gluten-free, non-GMO Project Verified and vegan.
I received free coupons to obtain free samples and was quite impressed! My favorite flavor was Pineapple Peach! I love the taste and the health benefits! I;m still on the outlook for the Lavender Melon!
For more information visit www.KeVita.com. To join the KeVita culture, visit Facebook at www.facebook.com/KeVitaDrinks and Twitter at www.twitter.com/KeVitaDrinks for inspiration and product giveaways.
Self Disclosure: I received free samples to facilitate this feature.
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