Ferndale Healthcare Continues Partnership with the Colon Cancer Alliance in 2015

RectiCare Carton

Ferndale Healthcare®, Inc., distributor and marketer of RectiCare® (Lidocaine 5%) Anorectal Cream, is pleased to continue its partnership with the Colon Cancer Alliance in 2015. Marking the 2nd consecutive year for the partnership, Ferndale Healthcare will continue to provide financial support to benefit the lifesaving programs of the Colon Cancer Alliance and implement various promotional efforts to help educate and raise awareness of colon cancer among consumers of all ages.


According to a recent Nielsen global survey, consumer sentiment toward socially responsible companies is growing. In the year-and-a-half since Nielsen published its “Global, Socially Conscious Consumer” report, the percentage of global consumers willing to reward companies that give back to society (by paying more for their goods and services) grew by 5 percent—increasing to 50 percent from 45 percent. Ferndale Healthcare is proud that RectiCare stands as the first in its category to utilize cause marketing, and hopes to further the mission of the Colon Cancer Alliance, which through education can help prevent colon cancer.


Ferndale Healthcare and the Colon Cancer Alliance are working closely together to distribute a brochure in preparation of Colon Cancer Awareness Month in March, alerting consumers to the signs and symptoms of the third most prevalent cancer in the US. To further promote the Colon Cancer Alliance and generate awareness, Ferndale Healthcare has added information on the Colon Cancer Alliance to the RectiCare website and will feature the Colon Cancer Alliance logo on RectiCare packaging, as well.


About Ferndale Healthcare®, Inc.:

Ferndale Healthcare, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare targets several key specialty markets which encompass disease states that range from benign anorectal disorders to various skin conditions. The company’s mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.


About The Colon Cancer Alliance:

The Colon Cancer Alliance, Inc. is a not-for-profit 501(c)3 corporation (EIN 86-0947831). The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at ccalliance.org.

Self Disclosure: No compensation was received to post and have reviewed in the past.

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