With the World Cup kicking off and Pride Month in full swing, Downtown Santa Monica will transform the Third Street Promenade this Saturday into a full-day celebration of music, culture, and community.
From daytime Pride celebrations to a nighttime block festival and night market, Downtown Santa Monica will host two signature back-to-back experiences, activating the Promenade and the City’s Entertainment Zone from morning through late night.
The day begins with Pride on the Promenade including a drag brunch, featuring LGBTQ+ performers, live entertainment, bottomless mimosas, and a celebratory community atmosphere in the heart of Downtown Santa Monica. Reserve a table here: https://downtownsm.com/pride2026
In the evening, Santa Monica Block Fest Vol. IV transforms the Promenade into a multi-block open streets festival featuring live music across multiple stages, 20+ food vendors, and immersive entertainment into the night. Admission is free, and more than 5,000 attendees are expected. RSVP here: https://posh.vip/e/santa-monica-block-fest-vol-iv-free-music-festival
This weekend marks the kickoff to a high-impact summer season in Downtown Santa Monica, with upcoming programming including World Cup Golden Hour activations, the COAST 2026 open streets festival on July 19, and multiple new business openings throughout June, including the Official FIFA Pop-Up Store, Raising Cane’s Chicken Fingers, and the world’s first Teenage Mutant Ninja Turtles Pizzeria.
WHEN: Saturday, June 13
Pride on the Promenade Drag Brunch (two seatings)
10:30 AM – 3:00 PM
Remarks and media availability: 11:00 AM – 11:30 AM, 1:30 PM – 2:00 PM
Santa Monica Block Fest Vol. IV
5:00 PM – 12:00 AM
Media Availabilities: 4:00 PM – 5:00 PM; 8:00 PM – 11:00 PM
WHERE: Third Street Promenade (Downtown Santa Monica)
Drag Brunches:
1212 Santa Monica
1212 Third Street Promenade Santa Monica, CA 90401
Santa Monica Block Fest Vol. IV
All three blocks of the Promenade
Media Interviews: Third Street Promenade and Arizona Ave.
Parking information provided upon RSVP.
WHO: Pride on the Promenade Drag Brunch (two seatings)
Drag Queens: Divos, Angelique Devereaux, Thai Teaze, Average Lavigne
Remarks: Downtown Santa Monica, Inc., Santa Monica Mayor Caroline Torosis
Santa Monica Block Fest Vol. IV
DJs include: BIJOU, AUTOGRAF, HAYLEE WOOD, JUSTIN IRSBY, SIRENS, and more!
20+ local food vendors including: Villa’s Tacos, Sevan Kebab House, Shake Ramen, and more!
Credit: Downtown Santa Monica, Inc.
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