Easter 2013, Bethlehem, PA – PEEPS®, the beloved marshmallow confections that are celebrating their 60th anniversary, asked consumers to go online and take the PEEPS® survey! PEEPS® fans know what they like and responded enthusiastically!
Are PEEPS® a must-have in your Easter basket? –
This question prompted the most resounding answer with 97% of consumers saying “yes”!
Which public figure/s resembles PEEPS® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:
Ellen DeGeneres 32%
Katy Perry 25%
Taylor Swift with 19%
PEEPS® Chicks or Bunnies?
Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!
How do you eat your PEEPS® Chicks and Bunnies?
65% of respondents eat their PEEPS® head first, 16% in tiny bites, and 13% tail first!
How many PEEPS® do you typically eat at once?
49% of respondents eat 1-2 PEEPS®, 37% eat 4-5 PEEPS® and a very dedicated 8% eats 6-10 PEEPS® in one sitting.
When eating PEEPS®, what are your preferences?
Asked to check all that apply, 78% of respondents like their PEEPS® “plain or fresh” and 38% like their PEEPS® “aged to perfection or slightly stale”.
In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?
72% of respondents said the “Chick came first” and 28% voted for the “egg”!
How long have you been eating PEEPS®?
40% of those surveyed have been eating PEEPS® for 40+ years
32% for 20 years
13% for 10-20 years
What is your favorite PEEPS® color?
Over 42% like yellow PEEPS®
23% – pink PEEPS®
Lavender came in third with 17%
How does eating PEEPS® make you feel? Ask to reply to all that apply,
69% of respondents feel “happy” when they eat PEEPS®
58% “smile”
56% “want more”
When do you eat PEEPS®? Asked to reply to all that apply,
46% eat PEEPS® on Easter but 39% eat PEEPS® “any day they can throughout the year”!
Asked to describe their Peepsonality™, respondents checked all that apply –
41% say their PEEPSonalities are “sweet”
40% “playful”
37% “colorful”
There’s still time for your PEEPSONALITY™ to count. Go to www.marshmallowpeeps.com or http://www.facebook.com/
PEEPS® fans can find these treats at their favorite stores. Fans can also visitwww.peepsandcompany.com where they can also find PEEPS® – themed merchandise and apparel or the newly redesigned www.marshmallowpeeps.com. This colorful and fun new site will allow fans to really connect with their PEEPS®. Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin’ with PEEPS®, Products, Promotions and more!
Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
*Information provided by PEEPS. ** Results as of 3/25/13
