The PEEPLE Have Expressed Their PEEPSonality™


Easter 2013, Bethlehem, PA – PEEPS®, the beloved marshmallow confections that are celebrating their 60th anniversary, asked consumers to go online and take the PEEPS® survey! PEEPS® fans know what they like and responded enthusiastically!

Are PEEPS® a must-have in your Easter basket?
This question prompted the most resounding answer with 97% of consumers saying “yes”!

Which public figure/s resembles PEEPS® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:

Ellen DeGeneres 32%
Katy Perry 25%
Taylor Swift with 19%

PEEPS® Chicks or Bunnies?
Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!

How do you eat your PEEPS® Chicks and Bunnies?
65% of respondents eat their PEEPS
® head first, 16% in tiny bites, and 13% tail first!

How many PEEPS® do you typically eat at once?
49% of respondents eat 1-2 PEEPS®, 37% eat 4-5 PEEPS® and a very dedicated 8% eats 6-10 PEEPS® in one sitting.

When eating PEEPS®, what are your preferences?
Asked to check all that apply, 78% of respondents like their PEEPS® “plain or fresh” and 38% like their PEEPS®  “aged to perfection or slightly stale”.

In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?
72% of respondents said the “Chick came first” and 28% voted for the “egg”!

How long have you been eating PEEPS®?
40% of those surveyed have been eating PEEPS® for 40+ years
32% for 20 years
13% for 10-20 years

What is your favorite PEEPS® color?
Over 42% like yellow PEEPS®
23% –
 pink PEEPS®
Lavender came in third with 17%

How does eating PEEPS® make you feel? Ask to reply to all that apply,
69% of respondents feel “happy” when they eat PEEPS
58% “smile”
56% “want more”

When do you eat PEEPS®? Asked to reply to all that apply,
46% eat PEEPS
® on Easter but 39% eat PEEPS® “any day they can throughout the year”!

Asked to describe their Peepsonality™respondents checked all that apply –
41% say their PEEPSonalities are “sweet”
40% “playful”
37% “colorful”

There’s still time for your PEEPSONALITY™ to count.  Go to or for the complete survey.  For more results, please email or call 609.279.0977.

PEEPS® fans can find these treats at their favorite stores.  Fans can also where they can also find PEEPS® – themed merchandise and apparel or the newly redesigned  This colorful and fun new site will allow fans to really connect with their PEEPS®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin’ with PEEPS®, Products, Promotions and more!

Just Born, Inc.
 is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.
*Information provided by PEEPS. ** Results as of 3/25/13




  1. very cute

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