When families cook together children are more likely to make healthy eating choices as an adult. And we all want that!



Families who cook together can win $15,000 grand prize & school cafeteria makeovers

The UNCLE BEN’S® Brand, the number-one selling brand of rice in the United States, today announced the second annual Ben’s Beginners™ Cooking Contest. Starting at 12 p.m. EDT,  parents with children in grades K-8 can submit home videos of their families’ preparing a rice-based dish and discussing their experience cooking together, for the chance to win $15,000 cash, an appearance on the “Rachael Ray Show” and a $30,000 cafeteria makeover for their child’s school.

Families can visit www.unclebens.com through October 6, 2013 to submit videos, find kid-friendly recipe ideas, cooking tips and official contest rules.

The Ben’s Beginners™ Cooking Contest was born of a passion to inspire healthy beginnings in life by encouraging parents and kids to cook together. “We believe parents and children in the kitchen together helps establish healthy habits at an early age and strengthens the family unit as a whole,” said Tim Snyder, vice president of marketing, Mars Food US, the parent company of the UNCLE BEN’S® Brand. “When families cook together, everybody wins.”

In addition to the grand prize winner, three finalists will receive $5,000 cash, an appearance on the “Rachael Ray Show” and a $10,000 cafeteria makeover for their schools. Additionally, the three schools with the most video submissions in their school size category will also receive $30,000 cafeteria makeovers. More information on the contest can be found at www.unclebens.com.


To celebrate the launch of the contest, the UNCLE BEN’S® Brand will set a world record, certified by RecordSetter, for the most kids cooking with their parents at once on August 20, 2013 at the New York Public Library. The event will feature last year’s winner and a surprise celebrity chef as host.

About the UNCLE BEN’S® Brand
The UNCLE BEN’S® Brand, the number one rice brand in America, is proud to offer a wide range of rice dishes with flavors and textures that will help bring more to your meals, both for convenient side dishes and savory main courses. The UNCLE BEN’S® Brand offers a wide variety of white, whole grain brown, and flavored rices in cook times ranging from 30 minutes to 90 seconds, as well as rice for food service operations such as restaurants, schools and hospitals. The first mass-produced parboiled rice, UNCLE BEN’S® Brand is the top-selling branded rice in the United States and products can be found in more than 100 countries worldwide. The UNCLE BEN’S® Brand products are manufactured by Mars Food NA, part of Mars, Incorporated. For more information, visit www.unclebens.com.

Self Disclosure: This contest is not sponsored by SoCal City Kids.

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