Tortle, the Pediatrician developed Lightweight Baby Beanie Designed to Prevent or Treat Flat Head Syndrome Now Available on Target.Com


Tortle Products, LLC, manufacturer of Tortle, the lightweight knit beanie that helps prevent and treat Flathead Syndrome, announced today that Tortle will now be available on beginning December 10, 2013.


Baby_2b will carry three Tortle designs; Blue Elephant, Pink Flowers and Solid White.  The Tortle beanies are available in medium and large sizes at a suggested retail price of $19.99.


Developed by Dr. Jane Scott, a Board Certified Pediatrician and Neonatologist, the Tortle beanie is an FDA-cleared patented Class 1 medical device that promotes proper head and neck movement which is essential for appropriate development.  Tortle helps prevent and treat early stages of flat head syndrome: plagiocephaly (the flattening of the baby’s skull) & torticollis (unbalanced neck muscles). Tortle works by gently deflecting a baby’s head from side to side when they are sitting or lying on the back of their head.  The American Academy of Pediatrics recommends regular head repositioning of babies younger than six months.


“Every baby is at risk of developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome,” said Dr. Jane Scott.  “Through we will have an opportunity to further increase awareness of Flat Head Syndrome and the ease in which it can be prevented or treated.”


The incidence of Plagiocephaly and Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the U.S. alone.  This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be).  If left untreated, there can be long-standing problems.  Treatment is frequently expensive and can be somewhat uncomfortable for a baby.  Plagiocephaly and Torticollis are almost 100% preventable with repositioning and Tortle makes this safe and easy.  It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

baby laying down

Dr. Scott, whose specialty is Pediatrics and Neonatology, is recognized as an expert in the areas of Plagiocephaly and Torticollis.  In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flathead Syndrome.  Dr. Jane’s mission is to prevent Flathead Syndrome-an epidemic affecting the babies across the world. Please visit for more information.


About Tortle

Founded by Board Certified Pediatrician and Neonatologist Dr. Jane Scott in 2012, Tortle Products, LLC is located in Denver, CO.  Tortle Products manufactures Tortle, an FDA-cleared patented Class 1 medical device.  This stylish knit beanie prevents and treats Flat Head Syndrome (Plagiocephaly and Torticollis), a condition most prevalent in babies 0-6 months of age.  Every baby is at risk for developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome.  Tortle works by gently deflecting a baby’s head from side to side while they are lying on their back.   Available in a variety of colors and designs, Tortle has a recommended retail price of $19.99.  For more information visit

Follow Tortle and Dr. Scott on Facebook at;

Twitter: TortlebyDrJane


We have teamed up for a fabulous Holiday Travel Essentials Package for baby Giveaway! Prize package will include: a Tortle and a 2 Red Hens Diaper Bag! Here is more info about 2 Red Hens: 

2 Red Hens Studio Rooster Diaper Bags

This custom designed bag gives mom all the style and sass she had before she had a baby, and all the functionality she needs now that her precious little one has arrived.  Features include:

•             Interior zipper pocket, bottle holder and 2 elastic pockets

•             Convertible stroller straps

•             Attached key fob

•             Magnetic snap and button closure for easy access

•             Extra long changing pad in 2 Red Hens signature red dot pattern.


Available in 5 custom designed, vintage-inspired patterns:

•             Chevron Stripes, Grey Damask, Peacock Mum, Pink Lemonade and Owl Dots

Recommended retail: $50

DiaperBag_Grey     DiaperBag_Green


About 2 Red Hens Studio

Based in Denver, Colorado, the 2 Red Hens Studio collection of Vintage Chic Inspired Items for Modern Mamas include diaper bags, the Toy Nanny, Shopping Cart Nests, and a range of accessory items. Limited edition handcrafted one-of-a-kind diaper bags and dolls are also offered. For more information visit 2 Red

Follow 2 Red Hens on:



Twitter: @2redhensstudio


 To enter the giveaway, simply follow these guidelines:

You must be a subscriber of SoCal City Kids to enter!  Next, leave a comment below telling us who you would give the prize package to this holiday season! For extra entries, like the 2 Red Hens Facebook page and the Tortle/Dr. Scott Facebook page. Deadline to enter is December 17th, 2013 at midnight. One winner will randomly be selected from all entries.

Self Disclosure: No compensation was received to feature this post except for the prize package being shipped to the winner.


  1. I am going to tell our pediatrician about this product. She always stresses tummy time and is very concerned about babies with misshapen heads as they develop.

  2. I would love this for myself! What a cool gift!

  3. I would give it to my daughter in-law

  4. I have three little ones so this would come in handy for myself.

  5. I liked 2 Red hens on fb Alyshia b.

  6. I liked Tortle on fb also.

  7. I liked the 2 Red Hens

  8. I liked Tortle Facebook page.

  9. For my great niece coming in February.

  10. SoCal City Kids says

    Congrats Cindy Lou!

  11. Good points all around. Truly aptpiceared.

  12. Heya i’m for the first time here. I came across this board and
    I to find It truly helpful & it helped me out a lot.
    I hope to give something again and aid others such as you aided me.

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