Smart Puffs® Teams Up with Disney●Pixar’s Monsters University with a Scary Smart Collaboration


Smart Collaboration Includes Limited-Edition Smart Puffs® Packaging and Sweeps!

SEA CLIFF, N.Y. (June 11, 2013) – Smart Puffs®, all-natural cheese puffs from the makers of Pirate’s Booty, is pleased to announce its collaboration with Disney•Pixar’s “Monsters University,” an all-new 3D animated comedy adventure that opened in U.S. theaters on June 21, 2013.  As the exclusive salty snack for the film, Smart Puffs is offering a special limited-edition 4.5 oz. package and a Scary Smart Sweepstakes where parents have the chance to win $10,000 towards their child’s education.

 Ever since college-bound Mike Wazowski (voice of Billy Crystal) was a little monster, he has dreamed of becoming a Scarer—and he knows better than anyone that the best Scarers come from Monsters University (MU).  But during his first semester at MU, Mike’s plans are derailed when he crosses paths with hotshot James P. Sullivan, “Sulley” (voice of John Goodman), a natural-born Scarer.  The pair’s out-of-control competitive spirit gets them both kicked out of the University’s elite Scare Program.  To make matters worse, they realize they will have to work together, along with an odd bunch of misfit monsters, if they ever hope to make things right.  Screaming with laughter and oozing with heart, Disney•Pixar’s “Monsters University” is directed by Dan Scanlon (“Cars,” “Mater and the Ghostlight,” “Tracy”), produced by Kori Rae (“Up,” “The Incredibles,” “Monsters, Inc.”) and features music from future Rock and Roll Hall of Fame inductee and award-winning composer Randy Newman (“Monsters, Inc.,” “Toy Story 3”).  Monsters University also features the voices of Steve Buscemi, Helen Mirren, Alfred Molina, Dave Foley, Sean P. Hayes, Joel Murray, Peter Sohn, Charlie Day, Nathan Fillion, Bobby Moynihan, Julia Sweeney, Aubrey Plaza, Tyler Labine, John Krasinski, Bonnie Hunt, Beth Behrs and John Ratzenberger.

Smart Puffs is at the top of its class, made with real, all-natural ingredients and baked into tasty, crunchy puffs.  Smart Puffs is made from the finest milled American corn and real Wisconsin cheddar cheese.  Smart Puffs is also gluten, peanut and tree nut free.  The limited-edition “Monster University” Smart Puffs package features Mike and Sulley and Scary Smart Sweepstakes details.

“We are excited to collaborate with this summer’s highly-anticipated animated film, ‘Monsters University,’” stated Eric Berniker, Pirate’s Booty Vice President of Marketing.  “This is the perfect collaboration – while Mike and Sulley are getting smart and scary at Monsters University, we’re offering consumers a smarter way to snack with Smart Puffs and parents a chance to win $10,000 towards their child’s education with the Scary Smart Sweeps,” he continued.

“The ‘Monsters University’ edition of Smart Puffs is a great way to extend the fun and bring the film to life with a snack that the whole family can feel good about eating,” said Don Gross, Disney Global Promotions Vice President.

 Parents can text “SMART” to 82257* to enter for a chance to win $10,000 towards their child’s education in the Scary Smart Sweepstakes.

 *NO PURCHASE NECESSARY.  Open to residents of the 50 U.S. and D.C, 13 years of age or older at time of entry.  Void where prohibited.  Sweepstakes begins at 12:00:01 AM (ET) on 5/1/13 and ends at 11:59:59 PM (ET) on 7/15/13.  For Official Rules, visit  Message and data rates may apply for wireless device entry (available on participating carriers only).  Sponsor:  Robert’s American Gourmet d/b/a Pirate Brands.  The Walt Disney Company and its affiliates are NOT the sponsor of this sweepstakes.

We also received a sample of  “Smart Puffs®, all-natural cheese puffs from the makers of Pirate’s Booty.” They were such a hit in our house that they are all gone! My son absolutely loved them! He says they are his new favorite!


We are excited to announce that we have teamed up for a Giveaway! You must be a subscriber to enter and only U.S. residents! One winner will win two Smart Puffs Monsters University themed 4.5 oz. bags and a Monsters University poster! Leave us a comment below telling us your favorite (or child’s favorite) Monsters University character! Next, Like Pirate’s Booty on Facebook:

Deadline to enter is July 7th, 2013 at midnight. One winner will randomly be selected from all entries! Don’t miss out! We also received this prize to review and it really is an “epic prize!” (according to my 9-year-old son)

Self Disclosure: I received samples and a poster to facilitate this review.





  1. Mike!

  2. Mike!

  3. Barbara T says


  4. Mike & Sully!

  5. Shayna Wells says

    Mike! Always love the under dog! 😉

  6. Hailey O says

    Mike and Sulley!

  7. Mike!

  8. Jennifer A says


  9. Shelley M says


  10. Tough question…I liked all the characters.

  11. Heather W says

    Mike the under-dog!

  12. Not sure..maybe Mike!

  13. Mike for sure and then Sulley!

  14. Mike!

  15. Loved Sulley!

  16. My daughter liked Scott. Cute movie!

  17. Congrats K!

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    And i am glad reading your article. But wanna remark on few general things,
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