Sip, Shop, & Save Pups: ‘Pawfee’ Launch Party with HIT Living Foundation

 Holiday Pet Market on Nov 22nd 

The HIT Living Foundation’s 2nd Annual Holiday Market is Los Angeles’s free one-of-a-kind, dog-friendly, “Insta-worthy” immersive pet market — bringing together animal lovers of all ages to shop, snap, and celebrate while supporting rescue dogs this holiday season. This joyful community event transforms Santa Monica Brew Works into a festive playground of holiday magic for pets and people alike.

WHO:
The market will feature photo ops with Santa Claus, a ball pit for pupsgiant nutcracker photo-op displays, and delicious treats like “pup cups” and a dog cookie cart. Attendees can shop from beloved local pet-centric brands including:

  • MODERNBEAST – Stylish dog accessories
  • Cleo&Hooman – Limited-edition merch and grooming goodies
  • Joya Dog Diamonds – Bedazzled dog jewels
  • Unbound Brews – “Pawfee” organic coffee blends
  • Plus, enjoy a holiday bouquet-making stationbeer tastings from Santa Monica Brew Works, and—most importantly—adorable dogs available for adoption, plus so much more!

WHERE:
Santa Monica Brew Works
1920 Colorado Ave, Santa Monica, CA

WHEN:
Sunday, November 23rd | 12:00 PM – 3:00 PM PT

WHY:
Founded by two devoted LA women, HIT Living Foundation is a homegrown nonprofit making a lasting difference for pets and the people who love them. Through hands-on rescue, fostering, and mobile spay/neuter programs, they’re tackling shelter overcrowding and providing hope to families in crisis. After recent wildfires left local shelters overwhelmed, HIT Living’s mission has never been more vital — ensuring that no one, human or animal, faces hardship alone. Entrance is free and every vendor purchase at the Holiday Market directly supports their life-saving work, proving that giving back can be as heartwarming—and as photogenic—as it gets.

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