The LMOCF was started by Laura Mercier, founder of Laura Mercier cosmetics, and Claudia Poccia, President & CEO of Gurwitch Products, the brand’s parent company, because both women’s lives were touched by loved ones who faced ovarian cancer. In 2011, Poccia lost her younger sister, Laura Lia Murray who was only 39 years old, to the disease. Mercier has witnessed her dear friend, Ranee Flynn bravely battle ovarian cancer for years.
Last September, they, along with their colleagues at Laura Mercier cosmetics, launched the LMOCF with the mission of educating women about the disease, supporting those who were undergoing treatment, and funding research for a cure.
This year, in order to support the cause, Laura Mercier will donate 100 percent of the profits from the sale of three products to the Fund. Additionally, anyone may make a direct donation to the Fund through its dedicated website, www.lmocf.org. The new products, which launch in September, are listed below.
FUNDRAISING PRODUCTS
BONNE MINE HEALTHY GLOW FOR FACE & CHEEKS CRÉME COLOUR PALETTE
The Laura Mercier Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette is an easy way to achieve a sun-kissed glow. This ultra-sheer, blendable and portable palette was inspired by Laura Mercier’s work with celebrity clients, who wanted a universal compact that would “wake-up” their skin.
Retail Price: $48, LauraMercier.com, permanent
MATTE RADIANCE HEALTHY GLOW BAKED POWDER & MINI FACE BRUSH
Created to give skin an on-the-go, healthy, sun-kissed glow, this duet features an exclusive shimmering pink shade of Matte Radiance Baked Powder, plus a Mini Face Brush for flawless application. Use the petite and portable powder for an effortless glow – just dust on the radiant, soft pink shade on the places that the sun naturally hits – the cheeks, nose and forehead.
Retail Price: $36, LauraMercier.com, limited edition
LIP GLACÉ IN KISS OF HOPE
A high-shine, perfectly pigmented lip gloss with rich, long-lasting colour and brilliant shine that creates the appearance of fuller lips. The Laura Mercier Lip Glacé in Kiss of Hope is a shimmering peachy-pink shade that virtually enhances any skin tone by creating a subtle contrast in texture.
Retail Price: $24, LauraMercier.com, limited edition
WHY IT MATTERS
- Ovarian cancer is the leading cause of death among gynecological cancers in the United States.*
- Ovarian cancer is the fifth leading cause of cancer death among American women.*
- Know your family history. Up to 15% of all ovarian cancer is hereditary and there are things you can do to reduce risk for yourself and your family.*
- The American Cancer Society estimates that 22,280 new cases of ovarian cancer will be diagnosed in the United States in 2012; 15,500 women will die of the disease.
- Most women newly diagnosed with ovarian cancer already have advanced disease.*
Source: Dr. Carol Aghajanian/Memorial Sloan-Kettering Cancer Center
Just learned about the lmocf.org website which is very comforting. All cancers are dreadfully awful, however, not enough is done for ovarian cancer. It needs to find it’s place up there with breast cancer awareness.
I lost my sister Marcia to ovarian cancer in 2010, and miss her daily with all my heart. We need research to detect earlier stages of diagnosis, so women have the chance to survive.
In North Carolina that hold a yearly Ovarian Cancer Walk/Run. However, living now in South Florida, they do not have one. I would be happy to volunteer on a committee to organize a walk.
Thanks for all you do.
Meryle Jacobowitz
I was diagnosed with ovarian cancer staged 3 in May 2006 after a scheduled ultrasound then had surgery to remove the “mass” two days later. I had 6 cycles of chemotherapy, the cancer returned two years to the date, I had six cycles of chemo again 2008. In 2011 the cancer again occurred, caused a blockage in my colon, I had surgery, no chemo at that time, but in the later part of 2012 I began chemo, this time eight cycles, but because my body had built up a toxicity to the chemo only completed six cycles. In July 2015, the cancer returned in the stomach lining and I had surgery and am now on a new chemo pill. 16 pills a day. My CA-125 is rising again, and I carry the BRAC 1 and 2 gene. I wish there were more information to women about how serious this form of cancer is. We have a lot of information about breast cancer, but when I tell my story at breast cancer events, women are surprise, but thank God I’m still here, fighting!
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