Scholastic Media Introduces ‘I SPY Adventure’ on VTech’s InnoTab Tablets

I SPY…a brand-new way for kids and families to experience the fun and learning of the celebrated brand from Scholastic Media!


Scholastic Media will give fans an exciting new way to play I SPY when the celebrated creator and producer of award-winning multiplatform content for kids and families introduces I SPY Adventure, its first title for VTech® InnoTab® tablets. I SPY Adventure brings all the age-appropriate entertainment of I SPY to life in a whole new way, as it launches young players into engaging, brain-building quests and takes them through fun interactive riddles, puzzles and games. Created, produced and developed by Scholastic Media, the innovative new title – the latest release in the company’s best-selling I SPY interactive franchise, will be “spotted” at retailers nationwide this August, just in time for back to school.


“We’re very proud to introduce I SPY Adventure, our first release for the VTech InnoTab family,” said Leslye Schaefer, SVP Marketing & Consumer Products, Scholastic Media. “Created distinctly for the InnoTab platform, I SPY Adventure transforms the distinctive play patterns of the iconic I SPY brand into a completely dynamic and immersive gaming experience that kids and parents alike will want to spend time with again and again – anywhere they go!.”


“We are very excited to introduce the hugely popular I SPY brand to our InnoTab learning tablet range for the first time,” said William To, President, VTech Electronics North America. “This title is a strong addition to our extensive Learning Lodge library, especially as it supports the slightly older 4-7 age range, and demonstrates our ongoing commitment to providing engaging, educational content that makes learning fun for kids.”


With I SPY Adventure (SRP: $24.99), players embark on exciting learning adventures that challenge them to match, find and sort objects across multiple games, while helping to build their problem-solving, logic, vocabulary and visual discrimination skills. Recommended for kids ages 4-7, I SPY Adventure features multiple ways to play, including:


  • Riddle Rush: Players solve I SPY riddles by searching for objects in photorealistic scenes with various kid-pleasing themes, including cars and trucks, crafts, colors, outer space and more
  • Pattern Quest: In this fast-paced game, players look and listen for a pattern and then find the object that completes it
  • Oops Hoops: Players figure out what the objects have in common and then sort them into hoops with other similar objects
  • Adventure Box: Players unlock a treasure box full of I SPY objects and find the matching pairs


Every stimulating game in I SPY Adventure features 50 levels to be conquered and unlocked – each more challenging than the next! Players also encounter “power-ups” and other surprises all along the way. And, once they have successfully completed a level, they can replay it at any time.


The new I SPY Adventure game from Scholastic Media is compatible with all InnoTab systems.


Since the first I SPY book, written by Jean Marzollo with photographs from Walter Wick, was published by Scholastic in 1991, the program has expanded to include 49 million books in print. The Emmy® Award-winning Scholastic Media television series, also based on the books, is currently available for streaming on Netflix and Hulu. In addition to the newest release for VTech, the best-selling I SPY interactive franchise includes product offerings on platforms such as LeapFrog’s Tag Learning System, Leapster, Leapster2 and Leapster Explorer, Nintendo Wii and DS, as well as apps for iPod touch®, iPhone® and iPad®.


About VTech®

VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab® 3S Wi-Fi Learning Tablet, one of the first children’s learning-based tablets with Wi-Fi, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge®, VTech’s comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, the company’s Panel of Experts, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the global leader in electronic learning products from infancy to preschool.

We have teamed up for a Back-to-School Giveaway! One winner will win the  I SPY Adventure game! To enter, leave a comment below telling us why you think your child would be most excited to try this new game! Deadline to enter is August 26th, 2014 at 12 noon. (PST) One winner will randomly be selected from all entries!

For more information on VTech’s additional product lines, visit on Facebook or follow @VTechToys on Twitter.

Self Disclosure: No compensation was received to feature and offer the giveaway. Thank you to Scholastic Media and VTech.







  1. We love I spy. We have several books and a board game. Fun for all ages in my opinion 🙂

  2. Amber Mejia says

    They really enjoy the books, a game would make it even more exciting.

  3. Congrats Amber!

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