Downtown Santa Monica, Inc. (DTSM, Inc.) will host its first-ever Oktoberfest on Saturday, September 27, 2025, from 2 p.m. to 7 p.m., inviting the community to a free event featuring festive games, themed drinks, live music and more. Taking place within the newly launched Entertainment Zone – where guests can enjoy alcoholic beverages throughout Third Street Promenade – the 1200 block will serve as the hub for live entertainment and activities, with Bavarian-inspired décor extending across all three blocks.
Guests can look forward to lively German music, including a performance by the Zeitgeist Oktoberfest Band, who will kick off the festivities and lead traditional games, along with high-energy sets from Partydoktor Tom und die Sauerkrauts. The celebration will feature programming such as Polka dances, Oktoberfest games, themed photo opportunities and a dedicated kids’ play area.
Festivalgoers who purchase a beverage at participating Entertainment Zone locations will also receive a complimentary reusable Oktoberfest stein, while supplies last. Entertainment Zone participating businesses include 1212 Santa Monica, Barney’s Beanery, Cabo Cantina, Casa Martin, Holey Moley, Pickle Pop and Ugo Santa Monica. Community partners include the German American Club of Santa Monica and local exhibitors such as Fred Fitness and Goethe-Institut Los Angeles, with additional participants to be announced.
WHEN
Saturday, September 27, 2025
2 p.m. – 7 p.m.
WHERE
Third Street Promenade, Santa Monica, CA 90401
Stage located on the 1200 block of Third Street Promenade
REGISTRATION
Attendance is free, but registration is encouraged at Eventbrite.
MORE INFORMATION
Must be 21+ to purchase alcohol and participate in the Entertainment Zone. Please drink responsibly.
Credit: Downtown Santa Monica, Inc. (DTSM, Inc.)
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