Newly Imagined Build-A-Bear Workshop Store Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

SOTF StoreFront_HDR2v2

 Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, announced today that it will open a highly anticipated newly imagined store in Torrance, Calif at Del Amo Fashion Center  on Jan 24. The store is enhanced with innovative technology to provide a richer, more interactive experience for Guests. The company expects to operate approximately 30 locations in this new store format by the end of 2013 with an additional 20 to 25 locations planned in 2014.

“At Build-A-Bear Workshop, we are continually innovating to provide breakthrough experiences and products for today’s generation of tech-savvy kids,” said Sharon John, Chief Executive Officer and Chief President Bear of Build-A-Bear Workshop. “We are thrilled to bring our newly imagined store to Del Amo Fashion Center and look forward to having fun and making memories with our Guests.”

“We are excited for Build-A-Bear Workshop to bring its newly designed store to Del Amo Fashion Center,” said Lindsay Hermance, director of marketing and business development at Del Amo Fashion Center. “As a fellow leader in the interactive retail space, Build-A-Bear Workshop is providing a special destination to Del Amo Fashion Center that we know families will enjoy for years to come.”

Guests who visit the new store will see a noticeable change to the company’s trademarked stuffed animal-making experience including:

  • An interactive storefront that is enabled by Microsoft’s Kinect technology and interactive touch elements. Guests can play games and view the latest product offerings as they enter the store.
  • The Love Me station allows Guests to customize their furry friends with special personality attributes displayed as emoticons on an interactive table. Guests add unique traits – like brave, silly, and smart – to their red satin heart, which is added to their stuffed animal during the Stuff Me process.
  • The Hear Me station features an assortment of high quality sounds that can be added to stuffed animals. Using an interactive touch screen, Guests can select and load popular hits from current music, sounds, or their own voice onto a chip to further personalize their stuffed animal.
  • The Fluff Me station features a digital bath tub that recognizes the items as they are placed on it and reacts with sensory effects such as virtual bubbles that appear when play soap is placed on the “water surface.”
  • The Name Me station, where Guests use a viewfinder or “Bear-O-Scope” to reveal the special attributes they added to their stuffed animal. At Name Me, Guests also create a one-of-a-kind birth certificate that includes a photo of their new furry friend.

Through these interactive elements, Guests can personalize the bear-making process and have a different experience each time they visit. The store includes a number of technology platforms that enable Build-A-Bear Workshop to continue to update the store experience. Similar to how one might download a new app to a mobile device, the company is able to update the stations inside the store with interactive experiences that are relevant to certain product launches and seasons.

For more information, visit the company’s award-winning website, buildabear.com® and take a virtual tour of the new store at http://bit.ly/QAoJqJ .

About the Newly Imagined Build-A-Bear Workshop Stores

Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has created a newly imagined store design that merges the love of a teddy bear with the best of technology. In 2012, the company opened six newly imaged stores in select markets across the U.S. The newly imagined store received the Digital Signage Expo 2013 Award of the Year and a Gold Apex Award in Retail. In 2012, the store received Retail Touch Points Customer Engagement Award for in-store experience and was the first brick and mortar store to receive the Wired Trust Socially Safe Seal. By 2014, the company expects to refresh 40 to 50 locations with either full or partial elements of the new design format.  To learn more about the newly imagined Build-A-Bear Workshop store, take a virtual tour at http://bit.ly/QAoJqJ.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

 

Join us on all of our social spaces to get exclusive content and stay up-to-date on the most current promotions:

 

Comments

  1. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it
    much more pleasant for me to come here and visit more often. Did you
    hire out a designer to create your theme? Superb work!

  2. sc™ihe:Wvatâ€rs Happening i’m new to this, I stumbled upon this I’ve found It positively helpful and it has helped me out loads. I hope to contribute & assist other users like its helped me. Good job.

  3. பால் மசோதாவின் ஒரு அங்கம், மாநிலங்களில் லோக் ஆயுத்தாக்களை நிறுவுவது. இந்தியா முழுவது எல்லா மாநிலங்களிலும் இவை ஒழுங்காக நிறுவப்பட்டல் பல முதல்வர்கள் மற்றும் அமைச்சர்கள் மாட்டுவார்கள்.”அப்ப உங்க முதலாள001000ிகளும் அதிகாரிகளும் தப்பி விடுவார்கள் இல்லையா ? இதைத்தானே ஐயா வினவு ஆரம்பத்திலிருந்தே சொல்லி வருகிறார். இப்போதாவது ஒப்புக்கொண்டீரே,நன்றி !

  4. I simply want to say I am new to blogs and definitely loved this page. Almost certainly I’m likely to bookmark your site . You absolutely have incredible articles. With thanks for sharing with us your webpage.

  5. Ja, forskning och testning av produkter borde vara ett måste innan produkter släpps på marknaden. Det är alltid bra att kunna hänvisa till trovärdiga test- och forskningsresultat när man lanserar nya produkter.

  6. Vanessa – These were so good! I used oat flour instead of the wheat flour. I think next time I will add some sunflower and flax seed. Thanks for a great recipe![]

Trackbacks

  1. Full Piece of writing

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  2. payday loan locations in illinois

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  3. ebay australia clothes rack

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  4. Svpply.com says:

    Svpply.com

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  5. 7 Carat Engagement Ring Price

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  6. cubic zirconia gold hoop earrings for cheap

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  7. seobookmark4u.com

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  8. chairs says:

    chairs

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  9. nmpcmd.Info says:

    nmpcmd.Info

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  10. cheap bikinis for teens

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

  11. blue diamond rings for men

    Newly Imagined Build-A-Bear Workshop Store: Coming Soon to Del Amo Fashion Center Award-winning store design with integrated technology provides new interactive experiences for Guests

Speak Your Mind

*