Land Rover Presents Interactive Consumer Popup on Abbott Kinney Blvd


–       Friday, Nov. 11 from 12 – 8 p.m.

–       Saturday, Nov. 12 from 10 a.m. – 7 p.m.

–       Sunday, Nov. 13 from 11 a.m. – 7 p.m.

–       Monday, Nov. 14 from 11 a.m. – 7 p.m.


Location: 1515 Abbot Kinney Blvd, Venice, California, 90291


Join Land Rover for the North American debut of the all-new 2017 Discovery SUV at the interactive consumer popup activation,Discovery Venice, on Abbot Kinney Boulevard in Venice, Nov. 11-14.


Attendees will be able to explore the new Land Rover Discovery for the first time, as well as view a curated selection of the latest in premium surfing, cycling, sports and fitness gear, including opportunities to try out interactive training experiences and state-of-the-art fitness technologies with virtual reality.


The Land Rover Discovery is an all-new premium SUV that emphasizes versatility, rugged, all-terrain capability and cutting-edge technology in new and unique ways for the Land Rover brand. The vehicle features world-first Intelligent Seat Fold technology, enabling owners to reconfigure seating for seven passengers or their gear remotely via smartphone app, as well as a waterproof Activity Key.


Events at the space will include guest appearances from Southern California athletes, chefs and designers including Chef Stuart O’Keeffe, Olympic gold-medalist swimmer Conor Dwyer and interior designer Nathan Turner.


Local food trucks including The Butcher’s Daughter, Cousins Main Lobster, Komodo, The JUICEBOX Truck, Urban Espresso and Peaches’ Smokehouse & Southern Kitchen will be onsite throughout the activation with food available at significant discounts. Consumers are also encouraged to visit nearby Venice businesses that have partnered with Land Rover for further discounts and special offers.

Credit: Jaguar Land Rover.

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