‘HELP 4 THE HUNGRY’ DRIVE ACROSS SOCAL
Ralphs and Food 4 Less announce the return of their partnership across Southern California with NBC and Telemundo’s award-winning Help 4 the Hungry food donation drive in Los Angeles and San Diego. Now in its third year, the month-long campaign raises awareness and funds to feed tens of thousands of people in need — a need that has grown as a result of the COVID-19 pandemic.
From November 23 through December 24, NBC4/KNBC in Los Angeles, NBC 7 & Telemundo 20 in San Diego with Ralphs and Food 4 Less stores will ask viewers and shoppers to donate $1, $5 or $10 at the register or by texting H4H to 41444. One hundred percent of proceeds benefit regional food banks in Los Angeles, Orange County, Riverside, San Bernardino, San Diego and Ventura counties.
“We are so grateful to our partner stations for their support and for raising awareness for the campaign through their daily newscasts, and to the viewers, customers and community supporters who so generously choose to give to the campaign each year,”
said John Votava, director, corporate affairs, Ralphs.“As a company, Ralphs is working towards a bold goal of achieving a world with Zero Hunger | Zero Waste. The Help 4 the Hungry campaign is one of the many ways in which we reach that goal.”
Donating is easy and available through multiple methods to accommodate everyone taking caution during the pandemic. Shoppers at Ralphs or Food 4 Less can ask the cashier to add a cash donation to their total at checkout or can make a donation anytime on a mobile phone by texting H4H to 41444 and following the prompts. Donations of any amount are encouraged.
“Food insecurity continues to be a significant problem in our society. We believe it is important to also tell the story behind the program,” said Steve Carlston, NBC4 President and General Manager. “For the duration of the ‘Help 4 the Hungry’ drive, our NBC4 stations will report stories about food insecurity in Southern California and feature people benefitting from donations.”
In three years, the campaign has raised nearly $1,000,000 in cash donations and provided thousands of meals to help alleviate food insecurity in the region. Local food banks are experiencing high demand as more children, families, seniors, veterans, and communities of color struggle with economic hardship, job loss, homelessness during the pandemic, and worry about how to keep up with the current pace.
“We believe in ‘food first’ and that no matter who you are, where you’re from, how you shop or what you like to eat, everyone deserves to have fresh, affordable and easy-to-enjoy food that tastes amazing, said Vanessa Rosales, director, corporate affairs, Food 4 Less. “We are dedicated to giving back to the communities we serve, and this holiday season is especially critical.”
In addition to the Help 4 the Hungry drive, Ralphs and Food 4 Less will donate nearly 2,000 turkey dinners and $150,000 to local community organizations working to end hunger as part of the company’s Zero Hunger | Zero Waste initiative.
More information on how to donate can be found at www.nbcla.com/helpthehungry or visit Ralphs.com and Food4Less.com for store locations.
Credit: Ralphs and Food4Less.
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