Disney Imagicademy Incredebook “Olaf Wants a Birthday” is a great gift idea!

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Do you want more out of story time??? “Connected storybooks” are a fun new way to read traditional printed storybooks with your kids, then bring their favorite characters to life in 3D using your mobile device through the power of augmented reality technology!? F-U-N!

Two new books that deliver this “connected storytelling” experience are now available for the first time this holiday season from Incredebooks and Disney Imagicademy—exclusively at Target retail stores in the toy department and at Target.com (SRP:$14.99):


o   Olaf Wants a Birthday, featuring Olaf, the lovable snowman from Disney’s Frozen

o   Mickey and Donald’s Rhyme Time, starring characters from Disney’s Mickey Mouse Clubhouse.

I received a copy of Olaf Wants a Birthday and just loved the delightful story and it is really cool to see the characters come to life! 

Fuel your child’s love of learning with rhyme, rhythm and language!


Featuring stunning illustrated artwork and rhyming verse, Olaf Wants a Birthday and Mickey and Donald’s Rhyme Time offer a traditional book experience, which can then be enhanced digitally with augmented reality technology.

During play, children can:


  • Take a photo with Olaf or Mickey
  • Change viewpoints by zooming in and out — and rotating the 3D story scenes 360 degrees
  • Explore four digital experiences reinforcing early language skills
  • Tap objects to trigger animations and funny rhymes
  • Engage in playful rhyming games and activities


In Olaf Wants a Birthday, the loveable Disney snowman discovers all the fun things that he could do if he celebrated birthdays like his friends Elsa and Anna. He imagines skating parties, games of tag, birthday flowers, walks with friends, songs and even a day at the beach. In the end, he decides he likes birthdays so much that he wants one every day.

Here’s how it works!

Just download the included Apple or Android companion app through iTunes or Google Play.

Find the special symbols on the special book pages.

Activate the special pages in 3D with your mobile device!


The full augmented reality experience is INCLUDED AT NO EXTRA CHARGE with the purchase of the hardcover storybooks, available exclusively at Target.

Here’s a great video which shows you how it works!

Now available exclusively at Target retail stores across the US and at Target.com (SRP: $14.99), the books, for children ages 3–8, are created by Mercury Connects and published by Mercury InPress, and developed with Disney Imagicademy, a division of Disney Learning.


And for even more fun…check out other Incredebooks from Mercury Connects!


The Funny Fables book series is based on iconic children’s fables, including Little Red Riding Hood, Jack and the Beanstalk, Goldilocks and The Three Little Pigs.Featuring delightful and original illustrations with reimagined story lines for today’s young readers, Mercury Connects has transformed these timeless classics into fully immersive experiences. (SRP: $11.99, available at Target.com in specially priced 2-Packs).

We have teamed up for a Holiday Giveaway! One winner will win the Olaf Wants a Birthday book! To enter, leave a comment below telling us your child’s favorite character from the Frozen movie. Is it Olaf? Deadline to enter is December 14th, 2015 at noon PST. One winner will be chosen via Random.org.

Follow Mercury Connects and Disney Imagicademy:

Facebook https://www.facebook.com/incredebooks

Twitter https://twitter.com/incredebooks

Instagram https://instagram.com/incredebooks/

Pinterest https://www.pinterest.com/incredebooks/

Self Disclosure: I received a free copy of Olaf Wants a Birthday to facilitate this post. 


  1. Of course it is Olaf with Svenn as a close second

  2. Our nephew would love this one! Olaf is his favorite.

  3. My son loves Olaf!

  4. Congrats Nina H!

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