For Harry Potter fans, Butterbeer is more than just a drink—it’s a symbol of joy, comfort, warmth and togetherness. First introduced in Harry Potter and the Prisoner of Azkaban as the trio huddled in The Three Broomsticks, Butterbeer, with its butterscotch and shortbread notes, has become a global fan favorite. In honor of the wizarding beverage, Warner Bros. Discovery is proud to announce the return of Butterbeer Season – a special celebration dedicated to all things Butterbeer!
Butterbeer Season is an annual salute to the flavor, scent and look of all things Butterbeer. Between March 1st and May 31st, the Season offers fans new ways to enjoy the delicious delicacy with the launch of a host of tasty new treats, limited-edition products and activity taking place around the world.
I had the opportunity to try out some tasty treats!
Cheers to the magic with HERSHEY’S Harry Potter Butterbeer KISSES! A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Perfect for candy dishes, fans can grab a bag to uncover limited-edition Harry Potter-themed foils. Available for a limited time at US retailers. They retail for $4.79.
The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. You can shop Keebler’s Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies at US retailers nationwide. $4.80 SRP.
For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of US national retailers and available online — don’t miss your chance to try the wizarding world’s favorite drink, now in snack form! Kids will love these but so will adults! $3.69 SRP.
An all-new limited-edition snack perfect for a magical movie night! This sharing-size bag of Butterbeer Flavored Kettle Popcorn is enchantingly popped with a taste of butterscotch flavor and a hint of brown butter and caramel flavors. It has the same quality ingredients you expect from SkinnyPop, and enchanting flavors inspired by the world of Harry Potter. Plus, it’s free of gluten, dairy, peanuts, and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before it’s gone! $2.99 SRP and Costco has a big bag! (At least last time I was there!)
Raise a glass and get ready to toast your love for the most delicious season with Harry Potter Butterbeer Mini Mug Set. Complete with a collectible 3-1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guide book on Butterbeer and a Harry Potter-themed coaster. Available to fans around the world online. $15.95 SRP at major retailers nationwide.
GRAB A TASTE OF BUTTERBEER WHEREVER YOU ARE
Harry Potter destinations around the world – including The Wizarding World of Harry Potter at Universal Destinations & Experiences in Orlando, Hollywood and Beijing, all three Warner Bros. Studio Tours in London, Hollywood and Tokyo and various Harry Potter traveling experience locations are each offering fans new and exciting ways to enjoy the delicious taste of Butterbeer. Here’s a glimpse at some of the exciting things planned…
USA
- Harry Potter New York is one of the most insta-worthy spots to enjoy a Butterbeer, thanks to its gorgeous Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes and a tasty new ice-cream topping.
- The popular Butterbeer Truck will be visiting multiple cities across the USA, bringing delicious joy to those lucky ones who discover it! Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops and more. Check out @HarryPotter for information on when and where the truck will be making its stops.
- Beginning March 1st until 31st May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more!
- At Harry Potter: The Exhibition in Boston fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course a Butterbeer!
To stay up to date with all the Harry Potter and Butterbeer Season news and updates, check out http://www.HarryPotter.com/, and while you’re there, why not get Sorted into your Hogwarts house and sign up for the Harry Potter Fan Club.
About Butterbeer Season:
Butterbeer Season is a Warner Bros. Discovery global franchise initiative to annually celebrate the flavour, scent and look of the iconic beverage fans will recognize from the magical world of Harry Potter. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan favorite symbol of joy, comfort, warmth and togetherness. Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo and London, Harry Potter Shops in London and New York, and many of the Harry Potter touring experiences around the world. Now, every March through May, fans around the world will have the opportunity to celebrate Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to experience the joy of Butterbeer.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)
Self Disclosure: I received a free goodie-filled box from Warner Bros. Discovery to facilitate this post. Images were also provided.
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