The most wonderful time of the year gets even brighter with the triumphant return of Magic of Lights presented by PNC Bank. Produced by Family Entertainment Holdings, LLC, Magic of Lights will make its highly anticipated return to Empire Polo Club for the fourth consecutive year. Shining under the stars of the Coachella Valley, The Empire Polo Club will once again be transformed into a breathtaking winter wonderland featuring a spectacular drive-through light display and enchanting Holiday Village Powered by IID (Imperial Irrigation District). This beloved holiday tradition opens November 18 and runs through December 31.
Special “start of the season” pricing for a special sneak peek of the magic for a limited time of $24.99 to valid November 10-14, 2025. Don’t miss your chance to see the lights before the season officially opens! Regular season price (November 15-December 31) is $35.99. Continue the magic throughout the holiday season with a season pass for only $79.99 (restrictions apply).
Throughout the engagement, guests can enjoy $5 off weekday discounts at the box office with valid ID. Discount nights include Military Mondays and First Responders & Healthcare Workers Wednesdays, presented by KESQ News Channel Three. Tuesdays are Double Drive-Thru Nights. Additional promotional nights will be announced at MagicOfLights.com/CoachellaValley.
Magic of Lights 2025 will debut the brand-new 750-foot Palm Tree Tunnel, making it one of the longest in California, plus more of your holiday favorites, all constructed with millions of individual LED lights to create a memorable holiday experience for the entire family.
“Magic of Lights has become a beloved holiday tradition for families right here in the Coachella Valley,” said Ken Hudgens, CEO of Family Entertainment Live. “We’re proud to return to the Empire Polo Club and continue spreading the joy, wonder, and togetherness that make this season so special in our community.”
“We’re thrilled to once again host the Coachella Valley’s beloved holiday tradition, Magic of Lights,” said Mark Girton, VP/GM of Empire Polo Club/Empire Grand Oasis. “This year, guests can look forward an array of dazzling new displays and festive activities in the Holiday Village Powered by IID, creating memorable experiences for the entire family. Each holiday season, Magic of Lights brings joy and wonder to the community, and we’re proud to be part of a tradition that has truly become a must-see (and do!) on everyone’s holiday list.”
Guests can experience the wonder of Magic of Lights’ most treasured holiday scenes from the warmth and comfort of your vehicle, including the whimsical Prehistoric Christmas, enchanting Winter Wonderland, the classic 12 Days of Christmas, delightful Toyland, playful festive Elves, and the magnificent Reindeer Road. Journey through the awe-inspiring 200-foot Enchanting Tunnel of Lights alongside additional captivating illuminated tunnels that will transport you into a world of holiday splendor.
“PNC is thrilled to once again serve as presenting sponsor for one of the most magical events of the holiday season,” said Jarrod Ingle, PNC regional president for Orange County & Inland Empire. “This celebration is all about bringing together families, friends, and neighbors to share in the joy of community and festive traditions. We can’t wait to experience the incredible displays and memories that await us this year.”
Other dazzling displays include the 32-foot-tall, animated Mattel’s Waving Christmas Barbie®, a Prehistoric Christmas scene, with life-sized dinosaurs celebrating the season, and the iconic BIGFOOT® Monster Truck. With over two million sparkling lights, Magic of Lights offers a nostalgic and festive experience that everyone will love.
Plus, don’t miss the expanded Holiday Village powered by IID, where families can step out of their vehicles and explore a wonderland of walk-through attractions and an array of delightful holiday activities creating cherished memories—all at no additional cost.
“IID is pleased to be a new sponsor of the Coachella Valley’s dazzling Magic of Lights holiday tradition, where we will proudly be powering up the special Holiday Village that follows the wonderful drive-through light display,” said IID Board Chairwoman Gina Dockstader. “Be sure to make your way to the Holiday Village Powered by IID to continue to the magic of this special time of year.”
QUICK FACTS – MAGIC OF LIGHTS
- 2+ million lights illuminate each Magic of Lights experience
- 12.6 miles of light cord power every Magic of Lights event
- 3,750 dedicated staff hours required to construct each magical display
- Steel frameworks are precision-designed, cut, bent and welded into approximately 800 individual frames, combined in various configurations to create massive holiday scenes. Every frame is engineered using cutting-edge CAD technology and handcrafted in-house following detailed 15-page design specifications.
- Each Magic of Lights installation utilizes roughly 10 miles of steel framework and 10 miles of LED lighting woven throughout the displays, incorporating 10 distinct colors of LED bulbs.
- Magnificent scenes, including the animated Mattel’s Waving Christmas Barbie, soar up to 32 feet tall and stretch several hundred feet in length.
Magic of Lights illuminates the night from 5:30pm-9:00pm Sunday – Thursday and 5:30pm-10:00pm Friday and Saturday beginning November 18 through December 31. Tickets for this extraordinary holiday celebration are available for purchase starting today, with convenient per-vehicle pricing.
For a complete schedule and to purchase tickets, visit MagicOfLights.com/CoachellaValley
