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Dog * Compelling Story About Two Warriors That Rescue Each Other In Their Odyssey Of Self-Discovery

March 8, 2022 By Leave a Comment

Dog is a buddy comedy that follows the misadventures of two former Army Rangers paired against their will on the road trip of a lifetime. Army Ranger Briggs (Channing Tatum) and Lulu (a Belgian Malinois dog) buckle into a 1984 Ford Bronco and race down the Pacific Coast in hopes of making it to a fellow soldier’s funeral on time. Along the way, they’ll drive each other completely crazy, break a small handful of laws, narrowly evade death, and learn to let down their guards in order to have a fighting chance of finding happiness.

KIDS FIRST! Film Critic Selene W. comments, “Dog is a thought-provoking film about an important subject.  This movie tells a compelling story about a former Army Ranger and his journey to bring a canine hero to the funeral of his previous comrade and handler.  In the end, the two warriors rescue each other in their odyssey of self-discovery.” See her full review below.

Dog 

By Selene W., KIDS FIRST! Film Critic, age 14  


Dog is a thought-provoking film about an important subject.  This movie tells a compelling story about a former Army Ranger and his journey to bring a canine hero to the funeral of his previous comrade and handler.  In the end, the two warriors rescue each other in their odyssey of self-discovery.   

Army Ranger Briggs (Channing Tatum) and Lulu (a Belgian Malinois K-9 Working Dog) are joined together against their will to honor the service and sacrifice of Sergeant Riley Rodriguez (Eric Urbiztondo) at his distant funeral.  Along the way, they drive each other crazy, exhibit self-destructive and bad behavior while also escaping dangerous situations. They begin to bond on their journey and heal the wounds they both experienced from combat situations which makes them realize that life can move forward in unexpected ways.

Channing Tatum (Army Ranger Briggs) adds a lot of humor in his character’s dialogue and in the physical comedy between Lulu and him.  Tatum also co-directs this movie along with Reid Carolin who wrote the screenplay as well.  My favorite scene is when Briggs coaxes Lulu into taking a bath—and there are many other funny physical interaction scenes between the two of them when they are fighting or at odds.  There are some touching scenes together as well, such as when Lulu is comforting him after a severe headache.

The message of Dog is that life typically unfolds in unexpected ways and embracing change can bring about unexpected happiness.  Both Army Ranger Briggs and Lulu are wounded warriors and together they experience this journey of healing. Parents need to be aware that this film has some mature elements involving language, drugs and sexual material.  Younger audiences may also be frightened by some of the dog’s aggressive behavior. 

I give Dog 3.5 out of 5 stars and recommend it for ages 14 to 18, plus adults. The film opens exclusively in theaters on February 18, 2022.

Filed Under: Media Reviews

Are Higher Education Marketing Agencies Important?

March 8, 2022 By Leave a Comment
Photo by NeONBRAND on Unsplash

Although higher education institutions have prestige on their side, they must go the extra mile to enhance their reputation and grow their brand to attract students to their school. Doing this helps them to remain relevant as centers of academic excellence. But the type of goals the institution sets determine whether they can benefit from marketing agencies’ activities. It is the reason why we ask if marketing agencies are important to higher education institutions.

Yes, higher education marketing agencies are still as important as they were a few years ago. They enable institutions to create and grow their brand to help increase enrollment. The agencies enable learning institutions to reach out to their audience easily. This allows them to compete favorably with universities and colleges when recruiting students.

Indeed, higher education managers are worried about whether the institutions are getting enough attention online. Also, they are concerned with building their brand and reaching out to a wider audience. But the kinds of students the institutions recruit matter and help them enhance the institution’s brand tenfold. Read on to see why higher education marketing agencies are still important.

Help To Increase Enrollment

This being the digital era, prospective students spent most of their time researching online. They then use the data to make up their minds about the institutions to join. So a school that does not stand out may find it difficult to recruit students that can help them to grow their brand. Online directories, Google and Facebook, are some areas prospective students will visit when looking for enrollment information. Therefore, partnering with a marketing agency is important and can help the institution expand its presence in areas where students congregate.

Creating An Incredible Digital Experience

Higher education institutions must create an incredible digital experience if they want to continue attracting the caliber of students that can help grow their brand. Therefore, the institution must use well-researched campaigns to target its audience. Unfortunately, on their own, institutions cannot create the digital experience required to help them achieve their goals. Thus, they may want to rely on marketing agencies that possess tools and technology that enable them to create the experience they need to remain at the top.

Understand and Speak the Language of Higher Education

Marketing agencies hire specialists who understand the higher education landscape. They also know about existing opportunities and challenges the institutions face at every turn. So they use this information to put the institution at the forefront. It helps to increase awareness and put them ahead of their competitors. They also have an in-depth understanding of how higher institutions operate. So collaborating with them helps the institutions redirect their resources to meaningful marketing channels.

Employ Practical Solutions

Higher education marketing agencies are thus critical because they use a data-driven approach and practical solution to get to their prospective. They understand the landscape and have access to relevant knowledge as well as market information that enable them to deliver on their mandate. It helps them to reach out to a targeted audience easily. Also, they have access to marketing data across platforms where they exchange marketing data to gain insight into what to do to optimize enrollment.

Filed Under: SoCal City Kids News