Archives for March 25, 2013

We can’t imagine Easter baskets without PEEPS! We really can’t! I received some goodies from our friends at PEEPS and all of the above are our favorites!  The Hollow Milk Chocolate Egg is just the sweetest with a Peep Chick inside!  We also love the big marshmallow bunnies, and the Rainbow peeps. And, looks like our friends Mike & Ike are back together with delicious fruit flavored Jelly Beans! They are must-haves this Easter! Did you also know that Peeps and Company has great gift ideas? We also have a special code, good until Easter! Promo code:  socalpeeps
Valid:  3/1 – 3/31/13
Offer:  20% off online orders

We have teamed up with our friends at Peeps and Company for a special Easter Giveaway! There will be 4 winners but you have to enter quickly! You must be a subscriber to enter! Next, leave a comment below telling us your favorite Peeps or favorite Mike & Ike candy flavor. Next, head over to the Peeps Facebook page and “like” them. But, don’t forget to like our page too! Deadline to enter is March 27th, 2013. (Only U.S. subscribers may enter this one and if you are not in California, delivery may be after Easter). 4 winners will randomly be selected from all entries and each will win a Easter Treat package with the items mentioned in this post except there will be a 3 ct. bunnies and not a 1 ct.

Easter 2013, Bethlehem, PA – PEEPS®, the beloved marshmallow confections that are celebrating their 60th anniversary, asked consumers to go online and take the PEEPS® survey! PEEPS® fans know what they like and responded enthusiastically!

Are PEEPS® a must-have in your Easter basket? –
This question prompted the most resounding answer with 97% of consumers saying “yes”!

Which public figure/s resembles PEEPS® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:

Ellen DeGeneres 32%
Katy Perry 25%
Taylor Swift with 19%

PEEPS® Chicks or Bunnies?
Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!

How do you eat your PEEPS® Chicks and Bunnies?
65% of respondents eat their PEEPS® head first, 16% in tiny bites, and 13% tail first!

How many PEEPS® do you typically eat at once?
49% of respondents eat 1-2 PEEPS®, 37% eat 4-5 PEEPS® and a very dedicated 8% eats 6-10 PEEPS® in one sitting.

When eating PEEPS®, what are your preferences?
Asked to check all that apply, 78% of respondents like their PEEPS® “plain or fresh” and 38% like their PEEPS®  “aged to perfection or slightly stale”.

In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?
72% of respondents said the “Chick came first” and 28% voted for the “egg”!

How long have you been eating PEEPS®?
40% of those surveyed have been eating PEEPS® for 40+ years
32% for 20 years
13% for 10-20 years

What is your favorite PEEPS® color?
Over 42% like yellow PEEPS®
23% – pink PEEPS®
Lavender came in third with 17%

How does eating PEEPS® make you feel? Ask to reply to all that apply,
69% of respondents feel “happy” when they eat PEEPS®
58% “smile”
56% “want more”

When do you eat PEEPS®? Asked to reply to all that apply,
46% eat PEEPS® on Easter but 39% eat PEEPS® “any day they can throughout the year”!

Asked to describe their Peepsonality™, respondents checked all that apply –
41% say their PEEPSonalities are “sweet”
40% “playful”
37% “colorful”

There’s still time for your PEEPSONALITY™ to count.  Go to www.marshmallowpeeps.com or http://www.facebook.com/PeepsBrand for the complete survey.  For more results, please email justbornpr@comcast.net or call 609.279.0977.


PEEPS® fans can find these treats at their favorite stores.  Fans can also visitwww.peepsandcompany.com where they can also find PEEPS® – themed merchandise and apparel or the newly redesigned www.marshmallowpeeps.com.  This colorful and fun new site will allow fans to really connect with their PEEPS®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin’ with PEEPS®, Products, Promotions and more!

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.
*Information provided by PEEPS. ** Results as of 3/25/13