Top Beauty Trends Unveiled for Mother’s Day Shopping

Beauty products make great Mother’s Day gifts.  Check out the inside scoop on this season’s hottest beauty innovations – culled by Cosmetic Executive Women – so you can choose the perfect gift for mom.

CEW – a nonprofit professional organization with more than 5,500 executives in the beauty, cosmetics, fragrance and related industries– is preparing to present its annual Insiders’ Choice Beauty Awards, the only beauty award voted on by industry experts. The Awards celebrate the most innovative products of the year, and its list of 186 finalists makes shopping for Mother’s Day easy! You can find the list here.

The list reflects this year’s leading cosmetic and beauty product trends:

o   Lip Hybrids: Lip products that have it all – long-lasting color, moisture and a light-weight feel.

o   Skin Volumizers: These collagen-building formulas reduce the look of deep lines and fine wrinkles – they’re like the fountain of youth in a jar.

o   Bold Brows: Fuller, bushier brows are back in vogue and new gels and serums make it easy to style them.


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