The Top 8 Social Media Platforms For Influencers In 2021

Social media is an incredibly difficult world to master. While the basics are pretty easy to grasp – post content, get engagement and likes, continue to post content – the intricacies and idiosyncrasies of each platform make it hard for influencers to create consistently engaging content and maintain their profiles.

It doesn’t help that the social media platform that’s most popular at any given time is routinely changing. Where Facebook once ruled the roost, now Instagram and TikTok are dominating, although it’s also true that Facebook hasn’t lost any of its clout in terms of numbers.

If you’re going to be a social media influencer in 2021, then it’s important you know which platforms are useful to have a presence on and which ones can safely be ignored. Here, in a tribute to fallen hero MySpace, are the top 8 social media platforms all influencers should be on in 2021.

1. TikTok

No social media platform list would be complete without ByteDance’s phenomenally popular video sharing app. TikTok is a sensation; it asks its users to create short videos and share them with the community, with these videos ranging anywhere from 15 seconds to 1 minute in length.

TikTok is notoriously brutal for amassing followers, with stiff competition and a punishing algorithm that might not prioritise your video. That’s why many turn to sites like TikFreeFollowers to boost their follower count on this platform. If you’re starting out on TikTok, try it – you won’t regret it!

2. Instagram

Instagram is set to maintain its position as one of the most popular and widely-used social media apps out there in the rest of 2021. If you’re an influencer and you don’t have Instagram, you need to download it ASAP; even if you’re not much of an image creation enthusiast, Instagram will convert you.

Of course, Instagram (or Insta) isn’t just about images. You can also post text content, although you will need to convert it into image format before you post. Users can comment, like your content, and incorporate it into Stories, short video narratives that disappear after a certain amount of time.

3. Twitter

Despite its somewhat negative reputation as a battleground for arguments and debates, Twitter is still well-known as a place for fans and followers to get updates about their favourite celebrities, content creators, and industry professionals. It’s also a great proving ground for comedians and influencers.

Tweets on Twitter can be up to 280 characters in length, a limit that was extended back in 2018. Despite this, most users still elect to keep their tweets on the short side, proof that the platform’s original idea of microblogging is intact in 2021. If you often find yourself thinking little random thoughts, Twitter is the place to post them.

4. Facebook

Many think of Facebook as the progenitor of modern social media. This is true to a certain extent, although it was prefaced by other platforms like MySpace and Friendster. Still, Facebook was the first one to take off in a big way and cross over to traditionally technophobic demographics, and it still reigns supreme today.

Estimates suggest that there are currently around 2.85 billion active Facebook users each month. While younger people seem to be moving away from Facebook in favour of platforms like TikTok, Facebook is still incredibly popular with every other demographic, so it’s important if you’re an influencer.

5. YouTube

Some people might not count YouTube as a social media platform, but it has incredible sway over the way people interact with one another, so we’re counting it. YouTube is a video sharing platform that goes way back to 2005, and it’s still the primary way in which we consume video content on the internet today.

There’s been a lot of discussion surrounding the YouTube algorithm and how it may or may not prioritise certain types of content or creators. If you’re a YouTube influencer in 2021, you’ll need to familiarise yourself with the algorithm and its idiosyncrasies if you want to achieve success on the platform.

6. Reddit

Reddit is essentially what happened to the internet forums many used to frequent back in the 1990s and 2000s. It’s an amalgamation of every different kind of forum, allowing users to converse about everything from politics to motorsport on a unified platform with a unified account.

It’s important to be on Reddit as an influencer because it’s a more discussion-focused platform than the immediate likes-and-followers-style alternatives of Twitter, Facebook, and TikTok. Reddit is all about engagement, so if you want feedback on your content or your brand in general, you should go to Reddit for it.

7. LinkedIn

Ah, LinkedIn. It may be the butt of several jokes online, but the fact is that LinkedIn is still an incredibly important social network. It’s not necessarily important for everyone, but even as an influencer, you can advertise your brand and your availability via LinkedIn to scout for work opportunities.

Of course, LinkedIn demands a higher level of professionalism than its more casual counterparts. You’ll need to present yourself at your best and your most businesslike; be calm and cool, but don’t be informal. Make sure everyone can see your most professional side on LinkedIn.

8. Pinterest

Finally, we have Pinterest, the network that’s still somewhat misunderstood by many. At its core, Pinterest is effectively a mood board platform; it allows you to collect images, scraps of text, and other things to create a general “vibe” that other users can look at and draw inspiration from.

To be an influencer on Pinterest, you have to have impeccable taste, of course. Obviously, Pinterest influencers are known as Pinfluencers (yes, really), so it’s important to have that knowledge under your belt as well. You should also make sure your bio and your boards are on point. 

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