Sungevity’s New Multi-Media Marketing Campaign Encourages Families to Achieve their Solar Goals through Inspiration and Education

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The future looks bright for American families, with 81 percent of parents planning to live in a solar-powered home, according to a recent survey of U.S. parents commissioned by Sungevity, a leading global provider of solar services. The majority (67%) also want solar to be the world’s primary energy source when their children grow up, and nearly all (95%) feel it’s their responsibility to teach their children about alternative energy sources in order to create a better environment for future generations.

“It’s energizing to learn that so many parents mirror our own commitment to a solar-powered future for our children,” said Andrew Birch, CEO, Sungevity. “We are dedicated to leading this conversation with families around the world so they can truly understand the benefit that comes from harnessing solar energy as a means to a more sustainabletomorrow.”

With families prioritizing alternative energy choices, Sungevity launched a new brand marketing campaign, “See Solar Differently,” that invokes the public’s desire to educate the next generation on how to achieve a more sustainable environment. Through child-like sketches and imagery, the campaign portrays the potential the sun has to power our lives in a cleaner and more affordable way.

A multi-media campaign created in partnership with CatapultWorks, “See Solar Differently” is comprised of DRTV and radio advertising which can be seen throughout California as well as in Boston, Hartford/New Haven, Long Island and Albuquerque. They’re also taking it on the road with the “Brilliance Brigade,” a fleet of education vehicles teaching kids and their parents about solar energy with fun gifts and solar-powered games. The brigade will be traveling to more than 200 locations including sporting events, select Lowe’s stores, and other community celebrations throughout the country. Sungevity also is entering into myriad strategic marketing partnerships to support its digital campaign andrecently revamped website, www.sungevity.com.

ADDITIONAL KEY SUNGEVITY SOLAR SURVEY FINDINGS

  • Nearly all parents surveyed (88%) believe teaching their kids about alternative energy is just as fundamental as teaching them good manners.
  • The vast majority of these parents (79%) believe their children would have benefited more had they taught them about sustainable living at a younger age. In fact, almost half (47%) believe kids should be taught the fundamentals of green living as young as ages 2-5.
  • The leading reason they would consider powering their home with solar is to save money (75%), with nearly half (49%) believing it would be harder for their family to go on an energy diet than a food diet.
  • More than a third (37%) would like to see the Las Vegas strip powered by the sun.

For more information on Sungevity and its proprietary iQuote technology, visit www.sungevity.com.

 

ABOUT SUNGEVITY

Sungevity is a global solar energy provider focused on making it easy and affordable for homeowners to benefit from solar power. Leveraging proprietary remote solar design technology, Sungevity can deliver a quote without a home visit and provide homeowners with visibility to potential savings on their electricity bills. The company continues to grow its global customer base and now services 12 U.S. states and the District of Columbia, as well as the Netherlands and Australia through a joint venture. Sungevity is also the residential solar partner to Lowe’s, and was recognized in 2013 by B Corp as one of the “Best for the World” companies for overall social and environmental impact. For more information, visitwww.sungevity.com.

 

SURVEY METHODOLOGICAL NOTES

The Sungevity Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. parents with children in the home between March 18-March 25, 2015 using an email invitation and online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. parent population.

 

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by this sample. To learn more about the Sungevity’s Solar Survey, please contact Cory Shaw at cshaw@sungevity.com.

 Credit: Sungevity. No compensation was received to post.

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