Simon and Teen Vogue Introduce “Back-to-School Saturdays” with Special Offerings throughout August

 With the new school year fast approaching, Simon®, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at more than 80 shopping centers across the country to get young people prepped to head back to class. The Shops at Montebello’s kick-off “ABC’s of Style” festivities take place on Saturday, August 2 from 2 p.m. to 4 Center Court, helping families have fun while shopping for seasonal must-haves.


Simon’s ABC’s of Style events, presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY, also launch the shopping centers’ collaboration with Teen Vogue for its “Back-To-School Saturdays” initiative, chock full of offerings throughout the month of August.


“This is an exciting time of year and as The Shops at Montebellois the center of fashion in Los Angeles, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Marida Petitjean, Director of Marketing and Business Development at The Shops at Montebello.


The Shops at Montebello’s ABC’s of Style events will include various elements to give students the social shopping experience they seek. Featured event activities were created by keeping young shoppers’ preferences top-of-mind:


  • Fashion Show: Don’t miss a fashion show kicking off at 3 p.m. that will feature the hottest trends for back to school, coordinated by Barbizon Modeling. Check out the latest styles from Macy’s, JCPenney, GAP, New York & Company, Charlotte Russe and American Eagle Outfitters. The first 200 fashion show attendees who check in at the social media table and “like” The Shops at Montebello on Facebook will receive a Shops at Montebello sports cinch pack filled with school supplies, mall-wide discount offers and samples.
  • Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts. Beyond the event, shoppers can also pick up a guide at The Shops at Montebello’s Guest Services or access it online at
  • Mall-Wide Discount Offers & Samples: Event attendees can engage in free interactive activities and pick up a SWAG bag at the registration table filled with other goodies and offers (while supplies last) from St. Ives, Simple, Q-tips, and Fox’s new fall series RED BAND SOCIETY.

“We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season,” said Teen Vogue Vice President and Publisher, Jason Wagenheim. “Through this alliance, we’re able to bring relevant and authentic fashion content to and into consumers’ everyday mall experience—starting with Teen Vogue‘s Back-To-School Saturdays, but with much more to come. Simon’s ‘ABC’s of Style’ events are really the perfect complement to our BTSS initiative and we’re looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August.”


In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to The Shops at Montebello. Shoppers can impress Simon with their Back to School look using the hashtags #foundationsimon and #contest to be entered to win a $500 Simon shopping spree. Entries must be received by December 31, 2014, and official rules are available here:


Visit The Shops at Montebello on Facebook, Twitter or Instagram at or to stay up-to-date on the latest events, trends and news.


For more information about Simon malls ABC’s of Style events, visit


About The Shops at Montebello

The Shops at Montebello is a modern indoor super regional shopping center featuring four department stores and more than 160 shops, eateries, and restaurants—remaining the leader for shopping in the San Gabriel Valley. The Shops at Montebello is home to Macy’s, jcpenney, Forever 21, Coach, G by Guess and more, with dining options such as BJ’s Restaurant and Brewery, Hikari Sushi, Marie Callender’s and Olive Garden. The Shops at Montebello serves communities in San Gabriel Valley and East Los Angeles including Montebello, Monterey Park, and Rosemead. With its modernized look and feel, The Shops at Montebello strives to provide the best shopping experience with its retailer and dining selections for the entire family. For a map and store listings, as well as directions, events and job listings, visit or call 323-722-8454.


About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.  For more information, visit

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