RRKidz has partnered with leading children’s publishers who understand the value of associating theirbrandswithanamerespectedbymill
The Reading Rainbow App is the inaugural project of RRKidz, Inc., a digital media company co-founded by Burton and entertainment veteran Mark Wolfe. “Throughout its more than two decades on television,Reading Rainbow enjoyed an exceptional reputation for children’s quality programming,” noted Wolfe. “That same focus – bringing together the best, most enriching content for children, all in one place – is what RRKidz is all about, now with the Reading Rainbow App and in the future with a wide array of new projects.”
For RRKidz, the Reading Rainbow App is only the beginning. Plans for 2012 include expanding theReading Rainbow App library of content, launching it on new platforms and introducing new digital products to inspire children’s love of reading.
About LeVar Burton
Best known for his Reading Rainbow stewardship as well as his other TV roles (most notably Kunta Kinte on Roots and Geordi La Forge on Star Trek: The Next Generation), LeVar Burton comes from a family of educators and is widely recognized for his lifelong advocacy of children’s literacy. In the past few months alone, he has been a keynote speaker at South by Southwest (SXSW) Edu and received the Eliot-Pearson Award for Excellence in Children’s Media from Tufts University.
About RRKidz, Inc.
very cool!