The millennial generation has grown up and many have families of their own who will be celebrating the holidays. PBS KIDS tapped into the millennial parent mindset with the Millennial Parent Holiday Wishes Survey and found that these young parents don’t want a high-paced, tech-overloaded holiday this year, but instead a simpler season with less shopping and more family fun.
The survey found that 82% crave more family time and 80% want to spend more time playing with their kids this holiday season. Conversely, many of these younger parents want to dial back gift prep and shopping, with 37% saying they would like to spend less time shopping. When they do go shopping, more than half (54%) say that “hot toy” or “hot gift” lists aren’t as important as other factors, including a toy’s educational and long-lasting play value.
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Credit: PBS KIDS.
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