National Survey by Juicy Juice Provides Insights into Parents’ Attitudes and Buying Habits Regarding Juice

JJ_4.23OZ_Apple Box 5-25-15   JJ_4.23OZ_Berry Box 5-25-15   JJ_4.23OZ_FruitPunch Box 5-25-15

Leading 100% juice brand, Juicy Juice commissioned a survey that provides insights into parents’ attitudes, understanding and buying habits regarding juice and their kids.

The study found that nearly one-third of moms who don’t purchase 100 percent juice for their children cite additives as the primary reason, while in fact 100 percent juice products contain no added sugars, other sweeteners, colors or preservatives.  Despite widespread reports in recent years of concerns about sugar content in juice, the Juicy Juice survey found today’s parents making 100 percent juice a big part of their kids’ healthy beverage repertoires.  Among related findings:


  • Milk (purchased regularly by 94% of moms), 100% juice (82%) and bottled water (72%) rank 1-3 in household beverage purchases.
  • 87% of kids drink 100% juice, almost on par with those who drink milk (90%).
  • 73% of kids drink the same amount or more juice than their parents did when they were kids, likely due to a proliferation in varieties, blends and convenient packaging options for busy, on-the-go families.
  • Over 60% of parents rightfully do not believe that juice and juice drinks are one and the same. Juice drinks do not contain only 100% fruit juice and often include added sugar, high-fructose corn syrup, artificial dyes and other additives.


Toward helping parents make better informed juice purchasing choices, Juicy Juice recently updated its website to highlight nutritional content, educating parents what to look for when reading any juice label and to help cut through the clutter. Juicy Juice is available in 12 fruity flavors including Apple Raspberry, Kiwi Strawberry, Mango and Fruit Punch.

We received samples of Juicy Juice in Apple, Berry and Fruit Punch. My son really liked the Fruit Punch flavor! I like that Juicy Juice is a healthier choice than many other juices. These are great to take out on Summer outings! Look for them at a grocery store near you!


Self Disclosure: I received samples to facilitate this post. No other compensation was received. Photo Credit: Juicy Juice.


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