Master Lock Launches 2015 Campaign


Master Lock, the world’s largest manufacturer of padlocks, today announced its continued focus on helping consumers stay safe with a yearlong campaign dedicated to safety through every life stage. To kick off the campaign, Master Lock will ask consumers via Twitter to share the time in their life when safety and security has been most top of mind. For every Tweet posted with the hashtag #MasterLockProtects a $1 donation will be made to the American Red Cross up to $10,000. The campaign will continue throughout the year with a series of safety tips and advice for every life stage and season.


“Each new life stage and season brings new adventures, excitement and memories. It also brings new safety and security considerations. From childhood, to marriage, homeownership, retirement and beyond, Master Lock is there to help protect consumers as their security needs evolve with these memorable life events,” said Rebecca Smith, vice president, marketing for Master Lock. “Through this campaign, Master Lock will show its dedication to providing a full range of reliable, easy-to-use products as well as resources consumers need to keep themselves, loved ones and valuables safe throughout the year and their lives.”


Sweepstakes and Donation

When in your life has safety and security been most top of mind? Starting today through January 31, participants who tweet their reply to this question using #MasterLockProtects will generate a $1 donation to the American Red Cross and will be entered for the chance to win one of 20 prize bundles. Each winner will receive a $100 Visa gift card and various Master Lock products to help keep consumers safe through different life stages and seasons.


Master Lock will donate an initial $10,000 to the American Red Cross and will donate up to an additional $10,000 based on consumer participation in the sweepstakes for a total of $20,000 in donations – just one way the company hopes to keep consumers safe and secure through all life stages and seasons. Master Lock’s donation will support the urgent needs of the American Red Cross mission, whether it is responding to a disaster, collecting lifesaving blood, teaching skills to save a life, or assisting military members and their families during emergencies. This marks the second Twitter sweepstakes that Master Lock has hosted to benefit the American Red Cross. In 2014, Master Lock donated $16,000 to the organization.


Yearlong Education

Throughout the year, Master Lock will continue to provide educational information to consumers on remaining safe and secure through various life stages and seasons. These tips will be available on, and will address the following topics:

  • Senior Safety
  • Tax Tips for All Life Stages
  • Safe Moving / New Home Safety
  • Marriage / Newlyweds
  • Back to School
  • First Job / New Job
  • Fall Family / Home Safety

I received a  5900D Master Lock SafeSpace: a small, portable safe to store valuables such as jewelry, cell phones or credit cards while you’re out and about – for example, working at the library or playing sports outside. I just love this! It really is quite handy! It’s the perfect size for a cell phone! I just love that it is water resistant!

We have teamed up for a Giveaway! One winner will win their own 5900 Master Lock SafeSpace! To enter, leave a comment below telling us one of your own safety tips! Deadline to enter is February 2, 2015 at noon PST. One winner will randomly be selected via 

Don’t forget to enter Master Lock’s Sweepstakes too!

Self Disclosure: I received a free sample to facilitate this feature/giveaway. Photo Credit: Master Lock.


  1. Always lock your doors at night.

  2. always lock your windows at night too! 😉

  3. Amber Mejia says

    always be aware of your surroundings

  4. I second ALWAYS be alert and aware of your surroundings. Make eye contact with strangers.

  5. I agree with being alert and don’t walk and text.

  6. Make sure all doors are lock when away from your house and at night.

  7. Always lock your car and windows

  8. Congrats Amber M!

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