Make Magical Memories At The Simon Expereince At Del Amo Fashion Center This Holiday Season

Eager children and their families can experience the joy and magic of the holiday season with a visit to the Simon® Santa Photo Experience at Del Amo Fashion Center. Children can visit and be photographed with Santa every day until December 24 in his winter wonderland in Macy’s Court. Santa will be available for photos every day until December 24. Visit for a complete list of dates and times.


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The Simon Santa Photo Experience is again sponsored by Gymboree. The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands.


Simon’s theme for Holiday 2014 is “Spread Love.” From the love of giving to those who matter to children’s love of Santa to celebrating love through holiday festivities with family and friends. Join Simon to experience the season’s good cheer with the best of holiday shopping and entertainment.


During the holiday season, Del Amo Fashion Center will offer giftwrap stations hosted by Madrona Middle School, Torrance High School, and Girl Scouts Troop 3135.


For more festive cheer, the Cottone Christmas Tree Lot will open November 28, and will be located on Madrona Ave. across from Black Angus.


Del Amo Fashion Center will also host several events throughout the holiday season, including the following: Breakfast with Santa (December 6, from 9 a.m. to 10:30 a.m. at Lazy Dog Restaurant. Event is for Kidgits members only and reservations are required. Call (310) 542-8525 for more information), Tunes for Tots Sounds of the Season Holiday Mall Tour (December 13 and 14, from 10 a.m. to 6 p.m.) and the Chanukah Festival (December 21).


In addition, carolers will be strolling throughout the mall and Ricky Sims will play holiday jazz music on various dates throughout the holiday season.


Del Amo Fashion Center will also host a Salvation Army Giving Tree from December 1 through 12 in JoAnn’s Court. Shoppers can pick out an Angel Gift Request from the tree and help those in the community that are less fortunate this holiday season.


“One of the great traditions of holiday shopping at Del Amo Fashion Center is the annual family visit to the Simon Santa Photo Experience,” said Lindsay Hermance, director of marketing and business development at Del Amo Fashion Center. “I know Santa can’t wait to greet children bringing him their holiday wishes.”


The Noerr Programs, providers of the Simon Santa Photo Experience, will be sharing the heart of Santa online this holiday season through  “BeMerrySanta®”, where families can keep up with Santa’s daily musings on his Facebook page at, on Twitter @BeMerrySanta or Instagram at BeMerrySanta. Parents can also share their child’s good deed with Santa by going to his Magical Badge Generator at After their child creates their badge, they can show Santa on a mobile device or print out their child’s customized badge. He will merrily reward each child for their kind act with a very special chocolate treat from Lindt, while supplies last.
Guests to every Noerr set will have another opportunity to share Santa’s heart by making a donation via The Noerr Programs to Save the Children. For nearly 100 years, this non-profit has given underserved children in the U.S. a healthy start, the opportunity to learn and protection from harm. Since this program began four years ago, Noerr has collected over $708,000 largely due to the generosity of Simon shoppers. Each holiday season, Noerr kicks off the fundraising campaign by visiting a Save the Children location. Each launch is connected to a Simon mall. This year, Santa will travel to the community of Union, South Carolina to spread holiday cheer for those in need.


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