KIEHL’S EARTH DAY: Elizabeth Olsen and Maggie Q for Recycle Across America

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Kiehl’s Since 1851 Unveils Limited Edition Label Art Series with

Elizabeth Olsen & Maggie Q.


Program provides 65,000 Recycling Labels to 650 K-12 Schools in the United States.

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™  (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels to 650 K-12 schools in the United States.


The donated funds will be raised from Kiehl’s Limited Edition Label Art series, featuring art by this year’s Friends of Kiehl’s, Elizabeth Olsen and Maggie Q. 100% of net profits, up to $50,000, from this, Kiehl’s seventh Earth Day campaign, will benefit Recycle Across America™. To date, Kiehl’s has raised $250,000 for RAA, supplying recycling labels to the following school districts: San Diego, Houston, Scottsdale, Culver City, and an additional 2,500 independent schools throughout the U.S.

“We started working with Recycle Across America in 2012 and have continued with them since. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 3,000,000 this year!” said Chris Salgardo, President, Kiehl’s USA.


The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs by socially conscious influencers Elisabeth Olsen and Maggie Q, depicting their vision of social responsibility.

Both designs were created in collaboration with artist/sculptor Fernando Mastrangelo, of AMMA Studio in Brooklyn, who is known for his work with everyday materials (salt, coffee, sand & silica). To support the launch, celebrity photographer Christopher Makos will capture each personality in his unique segmented-portrait style.

Recycle and Be Rewarded! is a program in which patrons of Kiehl’s free-standing stores may return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product.  This program is now available in Kiehl’s free-standing stores nationwide.  Since 2009, Kiehl’s has recycled over 2,500,000 bottles!

How it works:

Patrons will receive a Recycle and Be Rewarded! card in any Kiehl’s free-standing store, and will be encouraged to be eco-conscious and return empty Kiehl’s bottles and tubes to any Kiehl’s store.The Recycle and Be Rewarded! Card will be stamped in-store, each time a Kiehl’s empty is returned for recycling.Upon returning the 10th empty and receiving the 10th stamp, each Kiehl’s patron may choose an item from the Official Kiehl’s Travel Collection. After the Recycle and Be Rewarded! card has been filled, each patron will receive a fresh card for ongoing recycling.


We invite all Kiehl’s patrons to participate in this program, as well as do what they can to recycle and live an eco-conscious lifestyle. For locations of Kiehl’s free-standing stores, please visit

Self Disclosure: No compensation was received to post and I did not receive any samples to review.



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