EARTH DAY: Kiehl’s partners with Nikki Reed, Gabrielle Reece and Laird Hamilton for Recycle Across America

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In honor of Earth Day and the brand’s commitment to the environment, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™ , the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States.

The funds will be raised from Kiehl’s Limited Edition Creamy Eye Treatment with Avocado, featuring art by friends of Kiehl’s Nikki Reed, Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this eighth Earth Day campaign will benefit Recycle Across America™. To date, Kiehl’s has raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools, including School Districts in San Diego, Houston, Scottsdale and Culver City.

“We’ve been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values,” says Chris Salgardo, President, Kiehl’s USA. Through our Recycle & Be Rewarded program, Kiehl’s has collected 3,000,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!”

“We couldn’t be more excited to partner with Kiehls for the 4th year, says Mitch Hedlund, Executive Director, Recycle Across America. “They have not only believed in the critical mission to help people begin to recycle right wherever they are, but they are helping millions of students learn to recycle right by donating hundreds of thousands of labels to K-12 schools. This generosity equals real and measurable ongoing environmental progress, and we couldn’t do it without brand leaders like Kiehls and caring celebrities like Nikki and Gabby who step up and speak out on behalf of nonprofit solutions.”

The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs by socially conscious influencers Nikki Reed, Gabrielle Reece & Laird Hamilton. The labels were created by the multi-disciplinary design boutique ilovedust, whose illustrations have appeared in the New Yorker, Wired, Billboard and Fortune magazine. To support the launch, Grammy-Award winning photographer Travis Shinn captured the friends of Kiehl’s for the campaign.

This thick, creamy preparation helps keep the delicate skin around the eye area well hydrated while the fatty acids naturally found in Avocado Oil act as effective moisturizers. These rich fatty acids also provide a natural and gentle source of Vitamin A. Creamy Eye Treatment with Avocado is also formulated with a high level of Shea Butter, which is well-known for its skin-conditioning properties.

Creamy Eye Treatment with Avocado has a unique two-part structure for dual hydration: Upon immediate application, the cream feels buttery to the skin. Gently blending the preparation on the skin bursts a barrier, releasing water for maximum moisturization. The moist, refreshing formula features a texture that allows the cream to hold its place in the delicate under-eye area so it absorbs well and will not migrate into the eyes.

This colorant and fragrance-free treatment has been Ophthalmologist tested to be safe and gentle for use around the eye area. Creamy Eye Treatment with Avocado can be worn day or night, and even under makeup.

Key Ingredients: Avocado Oil, Shea Butter, Beta-Carotene.
Suggested Retail Price: .95 oz., $48.00


Recycle and Be Rewarded! is a program in which patrons of Kiehl’s free-standing stores are rewarded with free product for bringing in their empty Kiehl’s bottles, tubes and jars for recycling. Since 2009, Kiehl’s has recycled more than 3,000,000 bottles! In order to decrease our environmental footprint, we are no longer issuing printed Recycle and be Rewarded! cards. Instead, customers’ recycle count will be tracked digitally.

How it works:
• Patrons are encouraged to be eco-conscious and return empty Kiehl’s bottles and tubes to any Kiehl’s store.
• Customers’ recycle count will be digitally tracked at Kiehl’s freestanding stores. Upon returning the 10th empty, the customers are rewarded for their recycling efforts by selecting a free item from the Official Kiehl’s Travel Collection.

We invite all Kiehl’s patrons to participate in this program, as well as do what they can to recycle and live an eco-conscious lifestyle. For more information and to find a Kiehl’s store near you, please visit

About Kiehl’s Since 1851:
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.
About Recycle Across America:
Recycle Across America® (RAA) is a 501(c)(3) non-profit organization which has developed the first ever society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling. The standardized labels are being used by some of the most notable companies in the world and are resulting in more than 50% increases in recyclables being collected — with significantly less trash being thrown in the recycling bins. As a result, the economics of processing recyclables becomes more viable and stable, thereby allowing more companies to commit to using recycled materials in their manufacturing. For this reason, RAA and the standardized labels have been identified as a world-changing solution by Ashoka Innovators for the Public, and have been referred to as “…one of the top environmental fixes taking root today,” by the New York Times. For more information, visit:


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