Corporate gift ideas to wow your clients

Nowadays, corporate gifts sent from businesses to the clients they work with are seen as a key element of customer retention. They can be a great way to remind people of who you are, and if you choose the right gift, they can foster positive feelings towards you and make it more likely that people will work with your company again. The difficult part is knowing what to choose, so read on for some advice and ideas to help you out.

Factors to consider when choosing gifts

Picking gifts for people is often tricky, especially when you don’t know them very well—which may be the case with many of your clients. Ideally, you want to personalize your gifts by sending a present that you know the recipient will love, so before buying anything bear in mind what you know about your clients and try to tailor your gift accordingly. Don’t worry if you come up short though, as there are still plenty of options that will suit almost anyone.

Another factor to consider is cost. You don’t want to send anything that looks cheap, but you also don’t want to go overboard—not only is this not financially viable, it can also make the recipient feel uncomfortable. Finally, whatever gift you choose to send, if you can include a handwritten note or card with it this will almost certainly make a big impression and show that you genuinely appreciate your clients.

Corporate gift ideas

Here are a small selection of possibilities to get you inspired:

Chocolates

We usually think of chocolates as a gift for loved ones, but corporate chocolate is a growing industry and a perfect choice to send both to an individual or a group of people in an office. You can have the box personalized with your company logo, or even have it included in edible form on the chocolate itself! That’s sure to get people talking.

Stationery

For a gift that’s more useful, you could consider some form of stationery. The classic choice is a pen, but if you go down that road be sure to choose a high-quality one—these days, people get so many free pens that they don’t tend to make an impression unless they stand out. Another option is a top-quality notebook branded with your company logo or in your company colors.

Hampers

If you need a gift that can be shared around a group of people, or you’re looking for an idea that’s more striking, it’s hard to go wrong with a hamper. As they contain a variety of products, there’s sure to be a treat for everyone.

Coffee cups or water bottles

For a gift that’s likely to stand the test of time, try a reusable water bottle or travel coffee cup. Most people use these every day, so they’re a great choice for a gift that’s both useful and always keeps your company on people’s minds. Just be careful when you design them—if it looks too much like an advertisement for your company, your client is less likely to want to use it, so keep your branding subtle!

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