Blockitecture from AREAWARE


Art meets science in this set of nesting hand-painted blocks, designed by James Paulius while still a student at the Rochester Institute of Technology. His intent was to create a timeless toy that challenged the user’s creativity and understanding of physical laws. Blockitecture was awarded first place in the RIT Metaproject03 design competition. Made from New Zealand Pine. Dimensions: 5 x 5 x 5 inches (size varies per piece.

My son was excited to receive this set and loves making different buildings from the blocks. I love that it is so creative!  The Blockitecture Series 1: Brutalism is a hit in our house! There is not just one way to build. We can’t wait for the next series!


 Retails for $25.00 and found at

More about James Paulius:

James Paulius was born and raised in Chicago. During high school, he was introduced to industrial design and immediately knew this was the field he wished to pursue. He graduated from Rochester Institute of Technology in 2013. James has an interest in designing products that integrate people with their environment to promote creativity, curiosity and joy. Hi belief that our ability to manipultae society and culture through the conscious creation of our environment inspires him to design artifacts that are sensitive towards the effects they have on humans and nature.


AREAWARE is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. To find out more, check out their website. They have the coolest products!

Self Disclosure: I received a free product to facilitate this feature but any opinions expressed are honest. Photo Credit: Top photo: Areaware. Bottom: Socal City Kids.



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