Yowie Group LTD announced today that they will be traveling across the U.S. this April to celebrate Earth Day with Easter egg hunts for children. The popular chocolate brand from Australia will be participating in Easter egg hunts in the New York, Los Angeles, Chicago, Philadelphia, Miami, Providence, and Denver markets. Yowie aims to “save the natural world” by making animal and environmental education both fun and tasty, creating the perfect link between Easter chocolate celebrations on Sunday April 16th and Earth Day on Saturday April 22nd.
These events allow Yowie to further its mission of educating children and adults about ecology and the environment through fun animal replicas hidden inside each chocolate, many of which are endangered species. The brand recently partnered with the Wildlife Conservation Society (WCS), which is based at the Bronx Zoo and works to conserve more than two million square miles of wild places around the world.
Yowie will be handing out free candy to attendees at each of the following Easter events:
Friday, April 14 – Easter Hoppening – Malibu, CA
Saturday April 15 – Think and Fun’s Easter Egg Hunt & Bunny Fun – New York, NY
Saturday April 15 – Bunny Rock 5K and Egg Hunt – Chicago, IL
Saturday, April 15 – Egg Scramble – Sunny Isles, FL
Saturday, April 15 – Egg Bowl – Pasadena, CA
Sunday, April 16 – World’s Largest Easter Egg Hunt – Copper Mountain, CO
“Yowie has grown rapidly in the US, and we are excited to hit the road this April to bring our chocolate to kids across the country,” said Bert Alfonso, CEO of Yowie Group. “It made sense for us to combine our Easter and Earth Day plans, as we look to harness the fun animal collectables inside every Yowie to help spread our message of animal and environmental conservation.”
Yowie is a brand that appeals to all ages with a core brand message of ‘”saving the natural world.” Yowie is not just another toy or collectible, it is a brand built around an extensive collection of limited-edition replicas of wild animals – many under the real threat of extinction – with the purpose of educating children and adults about ecology and the environment. They have been designed to foster a sense of wonder in the diversity and beauty of our natural world and to encourage learning through play.