For the third year running, legendary hair care brand Alberto VO5, trusted by consumers for 60 years, has declared August “National Anti-Frizz Month,” with a mission to help women fight frizz during the dog days with easy-to-follow frizz fighting advice, and savings on frizz-taming products accessible through the brand’s website and social media channels. Known for its Five Essential Vitamin formula and outstanding value, VO5 continues to make strides in the fight against frizz with new, innovative products that make it easier than ever for women to manage unruly hair.
Step one in taming frizz is to understand how it happens. “Frizz occurs when moisture from the air’s humidity infiltrates the cuticles on the head causing hair to literally spring out of control,” said Nina Riley, VP of Marketing for Alberto VO5. “Pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment helps to smooth out the cuticle, while VO5’s Shine, Glow and Go Beauty Oil helps to maintain the rest of your hair, even on the hottest, stickiest days.”
According to a recent survey by VO5, frizz is among women’s leading beauty challenges, with 62% of American women identifying frizzy hair as their most dreaded hair malfunction. So how do these women deal with frizz? According to VO5’s latest nationwide poll, 43% straighten their hair, while 39% get around frizz with creative up-dos.
Born-in-Hollywood and celebrating its 60th birthday this year, Alberto VO5 has developed an easy, three-step frizz-fighting regimen, spanning a once-weekly pre-shampoo treatment to daily maintenance:
- Hot Oil Treatment (1x/week): Once a week moisturize and condition hair before shampooing from roots to ends with VO5’s iconic Hot Oil Therapy treatment which helps restore shine, strength and silky softness.
- Smooth + Sleek Shampoo and Conditioner (3x-7x/week): Formulated with a unique smoothing complex that helps manage unruly hair, use the shampoo and conditioner together for best results in helping eliminate frizz, pronto!
- Shine, Glow and Go Beauty Oil (7x/week): Light, natural oil blend for both hair and body. This new innovative oil that’s mineral oil-free, quickly helps replenish dry hair and skin to help you feel soft, silky and look radiant.
I received samples of the line up and am quite impressed! My hair actually does seem to have less frizz! My favorite is the Shine, Glow and Go Beauty Oil. My hair seems extra shiny and soft after I use this one. I recommend the whole line up and the price is right!
For more information on Alberto VO5 products, please visit www.vo5haircare.com or www.Facebook.com/VO5
We have teamed up for a Giveaway! One winner will win the same products I received. To enter, leave a comment below telling us why you would like to win! Deadline to enter is September 10th, 2015 at noon PST. One winner will randomly be selected via Random.org. US residents only.
Self Disclosure: I received free samples to facilitate this post.
I wish I could find a anti frizz treatment or routine that doesn’t involve having to apply heat to get it to work. I like not having to blowdry/curl or use a heat iron on my hair but if I don’t do one of those three things I always end up with frizz. I’m beginning to think such a thing doesn’t exist but I’m willing to keep trying 🙂
I need this as my hair is so damaged. I was always curious about VO5 but have never tried it. I hope it would help with my fine, frizzy hair…the worst combo!
My hair frizzes out to twice its size on humid days. Would love to try these products to try to keep it under control!
Congrats Nina H!