Florida resident and mother of two girls, Shannon Addison, has launched BreadCrumbz, a start-up with the mission of teaching girls between the ages of 6 and 12 years old about the value of self-acceptance. Shannon created the BreadCrumbz brand, which follows the lives and interests of four Crumbz characters, after observing the negative undertones present in the interactions her girls and their friends had with each other at school.
The four Crumbz characters – Samantha Sourdough, Rachel Rye, Whitney Wheat, and Penelope Pumpernickel – each have a unique personality and different interests. Despite their differences, however, the Crumbz all encourage girls to find out what it is they like to do and where their interests lie, and to stay true to themselves in all situations.
“I visited my children at school for lunch one day and was really surprised to see girls using relational aggression when they communicated with one other,” said Shannon. “It was a lightbulb moment. I realized that we – as parents, educators, and mentors – aren’t doing enough to show young girls that it’s okay to have differences. It’s okay to be who you are – and to like different things or activities than your classmate does. The BreadCrumbz brand was borne out of this lunchtime observation, and I’m extremely excited about using the Crumbz to help shape the way girls view and interact with each other.”
BreadCrumbz fans can follow each of the Crumbz characters through a series of Trail Tales posted to the company’s website. Each Trail Tail story focuses on one Crumbz character and her world, incorporating valuable messages like “Confidence is the best accessory” or “Sometimes friends are the best medicine”. New Trail Tales are posted to the BreadCrumbz site regularly, providing Crumbz fans with plenty of engaging and thoughtful content.
The BreadCrumbz website also includes a Parentz Corner, designed as a place for parents to share their own experiences and learn about raising children, and an online store which currently features a BreadCrumbz activity book, Pop Inz charm bracelet sets, and BreadCrumbz t-shirts. Additional BreadCrumbz product lines are planned.
I received samples and these characters are really positive and young girls will love them! The products are a must-buy! I especially like the BreadCrumbz activity book and the Pop Inz charm bracelet sets!
Click here to learn more about the Crumbz.
Self Disclosure: I received free samples to facilitate this post.