Today, Kids Play Safe, a research organization committed to protecting the health, safety and well-being of children, and Chuck E. Cheese’s® announced their partnership. Kids Play Safe, and its founder Dr. Erin Carr-Jordan, approached Chuck E. Cheese’s in 2015 to discuss ways to collaborate on common goals to provide a safe, healthy play environment for kids. Working together, Kids Play Safe and Chuck E. Cheese’s identified ways to implement more effective, environmentally-conscious cleaning practices in its restaurants nationwide. This earned Chuck E. Cheese’s the Kids Play Safe Certification, making it the first major brand to be recognized for its commitment to providing a safe, clean and eco-friendly place for its guests.
“We’ve always strived to provide a fun and clean environment for kids and where parents can feel confident that their children will be safe to play and eat,” said Tom Leverton, CEO of CEC Entertainment, Inc. “That’s why the Kids Play Safe partnership and certification was a natural fit for us, and we are excited to be implementing these environmentally-safe practices in our stores nationwide.”
The Kids Play Safe Certification will help organizations across a broad spectrum of industries make truly green changes to positively impact the health and wellness of their consumers, employees, and the environment. Chuck E. Cheese’s has been converting all of its cleaning products to an all new eco-friendly cleaner. The new cleaning solution is non-toxic, environmentally safe and just as effective as standard cleaning products.
“It is absolutely possible to adopt a green mindset without compromises, and Chuck E. Cheese’s is a great example. They have shown a deep commitment to their employees, customers and the planet. Their focus on health and safety is to be commended,” said Dr. Annissa Furr, chief operating officer of Kids Play Safe.
The Kids Play Safe Certification is awarded to business locations that are cleaned without the use of harsh chemicals that can negatively impact the health of consumers and have equipment regularly checked for safety. With this certification, parents can trust that their children will play and eat in a safe environment that will not present future health risks. As a visible reminder of Chuck E. Cheese’s commitment to health of its patrons and cleanliness of its stores, the Kids Play Safe initiative is highlighted through in-store signage.
The partnership furthers the brands commitment to making Chuck E. Cheese’s a fun and safe place and Where a Kid Can Be a Kid.
About Kids Play Safe
Kids Play Safe is a research organization committed to protecting the health, safety, and well-being of children. Originally formed in 2010, their national study spanned across the United States and is the largest of its kind in existence. Since inception the KPS team has maintained strong connections with consumers, legislators, educators, health departments, and the media. In 2015, Kids Play Safe followed up their original study with a national survey intended to help understand perceptions, spending patterns, and gaps that needed to be filled to continue to keep kids safe. The results of that survey led to the development of KPS Eco-Consulting Group. The KPS Group is a full-service team of corporate social responsibility experts who help businesses identify green options that positively impact the planet and their bottom line. www.kpsecogroup.com
About CEC Entertainment, Inc.
For nearly 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play. It is also the place where more than a million happy birthdays are celebrated every year. Each Chuck E. Cheese’s features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese’s has donated more than $14 million to schools through its fundraising programs. Additionally, Chuck E. Cheese’s supports its national charity partner, Big Brothers Big Sisters, through nationwide fundraisers and donation drives. The Company and its franchisees operate a system of 603 Chuck E. Cheese’s and 144 Peter Piper Pizza stores, with locations in 47 states and 11 foreign countries and territories. For more information, visit chuckecheese.com and peterpiperpizza.com or connect with us on social media.
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