Archives for June 24, 2012

READING RAINBOW IS BACK AND IT’S AN APP! LeVar Burton Reinvents the Beloved Brand and Inspires Reading for Today’s Digital Kids


Reading Rainbow host and producer, LeVar Burton,  reimagines the iconic brand as a reading adventure App designed especially for the iPad.
Designed for children 3-9 years of age, the App delivers a library of hundreds of curated books and allnew videos presented in a world of adventure and discovery. Traveling to themed islands, such as Animal Kingdom, My Friends, My Family and Genius Academy, kids find a variety of books and videos customized to their age and interests. The App brings together books from numerous acclaimedchildren’s publishers. Each book comes alive with audio storytelling by celebrity actors, including spoken word Grammy winner Burton himself, and features light animations and related activities to enhance the story.  [Read more…]